CROWDSOURCING AS A SOLUTION TO DISTANT SEARCH

• 成果类型: Article
• 署名作者: Afuah, Allan; Tucci, Christopher L.
• 署名单位: University of Michigan System; University of Michigan; Swiss Federal Institutes of Technology Domain; Ecole Polytechnique Federale de Lausanne
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.5465/amr.2010.0146
• 发表日期: 2012
• 页码: 355-375
• 关键词: VIRTUAL CUSTOMER ENVIRONMENTS; information-technology; PRODUCT DEVELOPMENT; firm boundaries; absorptive-capacity; CENTRIPETAL FORCES; USER COMMUNITIES; CAUSAL AMBIGUITY; LOCAL SEARCH; KNOWLEDGE

摘要

We argue that under certain circumstances crowdsourcing transforms distant search into local search, improving the efficiency and effectiveness of problem solving. Under such circumstances a firm may choose to crowdsource problem solving rather than solve the problem internally or contract it to a designated supplier. These circumstances depend on the characteristics of the problem, the knowledge required for the solution, the crowd, and the solutions to be evaluated.