SOCIAL MEDIA AND THE FORMATION OF ORGANIZATIONAL REPUTATION

• 成果类型: Article
• 署名作者: Etter, Michael; Ravasi, Davide; Colleoni, Elanor
• 署名单位: University of London; King's College London; Copenhagen Business School; University of London; University College London
• 刊物名称: ACADEMY OF MANAGEMENT REVIEW
• ISSN/ISSBN: 0363-7425
• DOI: 10.5465/amr.2014.0280
• 发表日期: 2019
• 页码: 28-52
• 关键词: word-of-mouth; DISCRETE EMOTIONS; legitimacy; news; COMMUNICATION; INFORMATION; MARKET; CONSEQUENCES; JOURNALISM; movements

摘要

The rise of social media is changing how evaluative judgments about organizations are produced and disseminated in the public domain. In this article we discuss how these changes question traditional assumptions that research on media reputation rests upon, and we offer an alternative framework that begins to account for how the more active role of audiences, the changing ways in which they express their evaluations, and the increasing heterogeneity and dynamism that characterize media reputation influence the formation of organizational reputations.