Network effects revisited: The role of strong ties in technology selection

• 成果类型: Article
• 署名作者: Suarez, FF
• 署名单位: Boston University
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• 发表日期: 2005
• 页码: 710-720
• 关键词: externalities; EVOLUTION; MARKETS; entry; COMPETITION; INNOVATION; dominance; software; strength

摘要

This paper extends the theory of network effects by moving beyond the traditional treatment of the installed base of a technology as composed of N identical users, each having the same effect on the rest of the users. Borrowing from social network theory, I propose. the concept of strong-ties network effects as a key determinant of technology adoption in cases where several technologies compete. A discrete-choice model was tested in the wireless telecommunications industry.