Being good or being known: An empirical examination of the dimensions, antecedents, and consequences of organizational reputation

• 成果类型: Article
• 署名作者: Rindova, VP; Williamson, IO; Petkova, AP; Sever, JM
• 署名单位: University System of Maryland; University of Maryland College Park; University of North Carolina; University of North Carolina Chapel Hill
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• 发表日期: 2005
• 页码: 1033-1049
• 关键词: product quality; Competitive advantage; MANAGEMENT RESEARCH; CORPORATE-STRATEGY; BUSINESS SCHOOLS; performance; FIRMS; industry; INFORMATION; RESOURCES

摘要

We examined the extent to which organizations' reputations encompass different types of stakeholders' perceptions, which may have differential effects on economic outcomes. Specifically, we propose that reputation consists of two dimensions: (1) stakeholders' perceptions of an organization as able to produce quality goods and (2) organizations' prominence in the minds of stakeholders. We empirically examined the distinct antecedents and consequences of these two dimensions of reputation in the context of U.S. business schools. Results suggest that prominence, which derives from the choices of influential third parties vis-a-vis an organization, contributes significantly to the price premium associated with having a favorable reputation.