The symbolic management of strategic change: Sensegiving via framing and decoupling

• 成果类型: Review
• 署名作者: Fiss, Peer C.; Zajac, Edward J.
• 署名单位: University of Southern California; Northwestern University
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• 发表日期: 2006
• 页码: 1173-1193
• 关键词: ORGANIZATIONAL LEGITIMACY; Impression management; SOCIAL CONSTRUCTION; SHAREHOLDER VALUE; panel-data; governance; performance; SENSEMAKING; environment; managerial

摘要

This study develops a symbolic management perspective on strategic change to predict and test the antecedents and consequences of how firms frame strategic change. Using data from a sample of contemporary German corporations, we find support for our predictions that firms (1) use specific framing language that fits better with their divergent stakeholder preferences, (2) use language that decouples espousal and actual implementation of strategic change, and (3) realize positive market responses to institutionally appropriate frames of change.