When fashion is fleeting: Transitory collective beliefs and the dynamics of TQM consulting

• 成果类型: Article
• 署名作者: David, RJ; Strang, D
• 署名单位: McGill University; Cornell University
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• 发表日期: 2006
• 页码: 215-233
• 关键词: total quality management; corporate performance; FORMAL-STRUCTURE; ORGANIZATIONS; PERSPECTIVE; entry; TRANSFORMATION; INNOVATION; diffusion; RESOURCES

摘要

We analyze changes over time in the types of consulting firms offering total quality management services. When TQM was a booming management fashion, consultants tended to be generalists with weak links to the technical foundations of the practice; after the fashion went bust, TQM consulting was increasingly populated by specialists with quality control expertise. These results suggest that fashionable practices can return to their technical roots after the hype is over, reversing the usual institutional trajectory. They also help explain why fashion booms are so fragile and how management practices can be sustained once a boom is over.