LEARNING FROM SUPPLY-SIDE AGENTS: THE IMPACT OF TECHNOLOGY SOLUTION PROVIDERS' EXPERIENTIAL DIVERSITY ON CLIENTS' INNOVATION ADOPTION

• 成果类型: Review
• 署名作者: Weigelt, Carmen; Sarkar, M. B.
• 署名单位: Tulane University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; Grenoble Ecole Management
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/AMJ.2009.36461822
• 发表日期: 2009
• 页码: 37-60
• 关键词: ABSORPTIVE-CAPACITY; Market orientation; ORGANIZATIONAL INNOVATION; ACQUISITION PERFORMANCE; diffusion; KNOWLEDGE; capabilities; integration; adaptation; FIRMS

摘要

We examine how firms use the experiential learning of certain supply-side agents-technology solution providers-to overcome technological, organizational, and market-related knowledge hurdles to adopting innovations. Studying the electronic banking innovations of 4,293 credit unions that had relationships with 55 such providers during 2000-04, we found that their technical experiential diversity positively influences client innovation adoption, although benefits taper off at high levels of diversity. A provider's organizational experiential diversity, however, exhibits a U-shaped relationship with client innovation adoption. Also, the conditioning effect of a client firm's marketing intensity on the diversity-innovation link varies with the type of technology solution provider experience.