JULES OR JIM: ALTERNATIVE CONFORMITY TO MINORITY LOGICS

• 成果类型: Article
• 署名作者: Durand, Rodolphe; Jourdan, Julien
• 署名单位: Hautes Etudes Commerciales (HEC) Paris
• 刊物名称: ACADEMY OF MANAGEMENT JOURNAL
• ISSN/ISSBN: 0001-4273
• DOI: 10.5465/amj.2011-0345
• 发表日期: 2012
• 页码: 1295-1315
• 关键词: INSTITUTIONAL LOGICS; RESOURCE DEPENDENCE; COMPETING LOGICS; FORMAL-STRUCTURE; ORGANIZATIONS; film; centrality; MARKET; POWER; TRANSFORMATION

摘要

To what extent do organizations respond favorably to minority participation-that is, conform to demands from minority resource suppliers that hold an unconventional logic? A favorable response to minority participation (i.e., alternative conformity) helps decrease the influence of dominant players, alter the resource suppliers' social structure, and promote new logics, which makes alternative conformity a soft control strategy for organizations. We expect a positive relationship between minority participation and alternative conformity and expect that relationship to be attenuated by organizations' adherence to a dominant logic, the centrality of minority logic holders, and a minority logic's institutional credit. We test and find strong support for our hypotheses using original data on investment funds in the French film industry (1994-2008).