Is Reputation Good or Bad? An Experiment

• 成果类型: Article
• 署名作者: Grosskopf, Brit; Sarin, Rajiv
• 署名单位: Texas A&M University System; Texas A&M University College Station
• 刊物名称: AMERICAN ECONOMIC REVIEW
• ISSN/ISSBN: 0002-8282
• DOI: 10.1257/aer.100.5.2187
• 发表日期: 2010
• 页码: 2187-2204
• 关键词: trust; RECIPROCITY

摘要

We investigate the impact of reputation in a laboratory experiment. We do so by varying whether the past choices of a long-run player are observable by the short-run players. Our framework allows for reputation to have either a beneficial or a harmful effect on the long-run player. We find that reputation is seldom harmful and its beneficial effects are not as strong as theory suggests. When reputational concerns are at odds with other-regarding preferences, we find the latter overwhelm the former. (JEL C91, D12, D82, D83, Z13)