Toward an understanding of the economics of charity: Evidence from a field experiment

• 成果类型: Article
• 署名作者: Landry, Craig E.; Lange, Andreas; List, John A.; Price, Michael K.; Rupp, Nicholas G.
• 署名单位: University System of Maryland; University of Maryland College Park; University of Chicago; National Bureau of Economic Research; Nevada System of Higher Education (NSHE); University of Nevada Reno; University of North Carolina; East Carolina University
• 刊物名称: QUARTERLY JOURNAL OF ECONOMICS
• ISSN/ISSBN: 0033-5533
• DOI: 10.1162/qjec.2006.121.2.747
• 发表日期: 2006
• 页码: 747-782
• 关键词: public-goods; Self-confidence; lottery; beauty

摘要

This study develops theory and uses a door-to-door fund-raising field experiment to explore the economics of charity. We approached nearly 5000 households, randomly divided into four experimental treatments, to shed light on key issues on the demand side of charitable fund-raising. Empirical results are in line with our theory: in gross terms, the lotteries raised more money than the voluntary contributions treatments. Interestingly, in terms of both maximizing current contributions and inducing participation, we find that a one-standard deviation increase in female solicitor physical attractiveness is similar to that of the lottery incentive.