Does Promoting One Healthy Behavior Detract from Others? Evidence from a Field Experiment

• 成果类型: Article
• 署名作者: Trachtman, Hannah
• 署名单位: Hebrew University of Jerusalem
• 刊物名称: AMERICAN ECONOMIC JOURNAL-APPLIED ECONOMICS
• ISSN/ISSBN: 1945-7782
• DOI: 10.1257/app.20210788
• 发表日期: 2024
• 页码: 249-277
• 关键词: interventions experimental-evidence; Information overload; attention; Reminders; capacity; SALIENCE; spillovers; PROGRAMS; taxation; memory

摘要

Impact evaluations of behavioral interventions typically focus on target outcomes. Might interventions induce negative spillovers on other behaviors? I run a large field experiment in which individuals receive combinations of messages and incentives promoting two healthy behaviors , meditation and meal logging. I find that the interventions reduce completion rates of the opposite behavior by 19 - 29 percent. I find that interventions with larger target effects do not necessarily generate larger negative spillovers , and demonstrate implications for cost-effectiveness analysis. I investigate the mechanisms behind the observed spillovers. ( JEL C93, D62, D91, I12 )