Tracking Decision Makers under Uncertainty

• 成果类型: Article
• 署名作者: Arieli, Amos; Ben-Ami, Yaniv; Rubinstein, Ariel
• 署名单位: Weizmann Institute of Science; Tel Aviv University; New York University
• 刊物名称: AMERICAN ECONOMIC JOURNAL-MICROECONOMICS
• ISSN/ISSBN: 1945-7669
• DOI: 10.1257/mic.3.4.68
• 发表日期: 2011
• 页码: 68-76
• 关键词: choice

摘要

Eye tracking is used to investigate the procedures that participants employ in choosing between two lotteries. Eye movement patterns in problems where the deliberation process is clearly identified are used to substantiate an interpretation of the results. The data provide little support for the hypothesis that decision makers rely exclusively upon an expected utility type of calculation. Instead eye patterns indicate that decision makers often compare prizes and probabilities separately. This is particularly true when the multiplication of sums and probabilities is laborious to compute. (JEL D81, D87)