Competitive Framing

• 成果类型: Article
• 署名作者: Spiegler, Ran
• 署名单位: Tel Aviv University; University of London; University College London
• 刊物名称: AMERICAN ECONOMIC JOURNAL-MICROECONOMICS
• ISSN/ISSBN: 1945-7669
• DOI: 10.1257/mic.6.3.35
• 发表日期: 2014
• 页码: 35-58
• 关键词: choice; MARKETS

摘要

I present a simple framework for modeling two-firm market competition when consumer choice is frame-dependent, and firms use costless marketing messages to influence the consumer's frame. This framework embeds several recent models in the behavioral industrial organization literature. I identify a property that consumer choice may satisfy, which extends the concept of Weighted Regularity due to Piccione and Spiegler (2012), and provide a characterization of Nash equilibria under this property. I use this result to analyze the equilibrium interplay between competition and framing in a variety of applications.