Influence Campaigns

• 成果类型: Article
• 署名作者: Sadler, Evan
• 署名单位: Columbia University
• 刊物名称: AMERICAN ECONOMIC JOURNAL-MICROECONOMICS
• ISSN/ISSBN: 1945-7669
• DOI: 10.1257/mic.20210387
• 发表日期: 2023
• 页码: 271-304
• 关键词: diffusion; networks

摘要

Firms and politicians, among others, invest heavily to influence people's opinions. Because peers influence one another, these efforts must account for social networks. Using a model of opinion dynamics with a non-degenerate steady state, I develop a new measure of influence, and I highlight how opinion fluctuations impact influence campaigns. If agents interact less frequently with those holding different opinions, the variance of public opinion decreases. Consequently, a risk-averse planner focuses on persuading a large majority of agents in a small set of tightly knit groups, while a risk-loving planner makes much broader appeals.