Do consumers really refuse to buy genetically modified food?

• 成果类型: Article
• 署名作者: Noussair, C; Robin, W; Ruffieux, B
• 署名单位: Communaute Universite Grenoble Alpes; Institut National Polytechnique de Grenoble; Emory University
• 刊物名称: ECONOMIC JOURNAL
• ISSN/ISSBN: 0013-0133
• DOI: 10.1046/j.0013-0133.2003.00179.x
• 发表日期: 2004
• 页码: 102-120
• 关键词: hypothetical surveys; VALUES; INFORMATION; auctions; QUALITY

摘要

We elicit willingness-to-pay information for similar food products that differ only in their content of genetically modified organisms (GMOs). Participants in the experiment are a demographically representative sample of French consumers. 35% of participants are unwilling to purchase products made with GMOs, 23% are indifferent or value the presence of GMOs, and 42% are willing to purchase them if they are sufficiently inexpensive. The results contrast with surveys that indicate overwhelming opposition to GM foods. There is a Surplus to be gained from the segregation of the market for food products into a GMO-free segment and a segment allowing GMOs.