Mixed bundling in oligopoly markets

• 成果类型: Article
• 署名作者: Zhou, Jidong
• 署名单位: Yale University
• 刊物名称: JOURNAL OF ECONOMIC THEORY
• ISSN/ISSBN: 0022-0531
• DOI: 10.1016/j.jet.2021.105257
• 发表日期: 2021
• 关键词: Bundling; Multiproduct pricing; Price competition; oligopoly

摘要

This paper proposes a framework for studying competitive mixed bundling with an arbitrary number of firms. We examine both a firm's incentive to introduce mixed bundling and equilibrium tariffs when all firms adopt the mixed-bundling strategy. In the duopoly case, relative to separate sales, mixed bundling has ambiguous impacts on prices, profit and consumer surplus; with many firms, however, mixed bundling typically lowers all prices, harms firms and benefits consumers. (c) 2021 Elsevier Inc. All rights reserved.