The effect of privacy regulation on the data industry: empirical evidence from GDPR

• 成果类型: Article
• 署名作者: Aridor, Guy; Che, Yeon-Koo; Salz, Tobias
• 署名单位: Northwestern University; Columbia University; Massachusetts Institute of Technology (MIT)
• 刊物名称: RAND JOURNAL OF ECONOMICS
• ISSN/ISSBN: 0741-6261
• DOI: 10.1111/1756-2171.12455
• 发表日期: 2023
• 页码: 695-730
• 关键词: regression; tests

摘要

Utilizing a novel dataset from an online travel intermediary, we study the effects of the EU's General Data Protection Regulation (GDPR). The opt-in requirement of GDPR resulted in a 12.5% drop in the intermediary-observed consumers, but the remaining consumers are trackable for a longer period of time. Our findings imply that privacy-conscious consumers exert privacy externalities on opt-in consumers, making them more predictable. Consistent with this finding, the average value of the remaining consumers to advertisers has increased, offsetting some of the losses from consumer opt-outs.