The Value of Reputation in Trade: Evidence from Alibaba

• 成果类型: Article
• 署名作者: Chen, Maggie X.; Wu, Min
• 署名单位: George Washington University
• 刊物名称: REVIEW OF ECONOMICS AND STATISTICS
• ISSN/ISSBN: 0034-6535
• DOI: 10.1162/rest_a_00932
• 发表日期: 2021-12
• 页码: 857-873
• 关键词: information frictions; platform; export; ebay

摘要

We examine the role of an online reputation mechanism in international trade by exploring T-shirt exports on Alibaba. Exploiting rich transaction data and features of search and rating algorithms, we show that exporters displaying a superior reputation perform significantly better than peers with nearly identical true ratings and observables, and the value of reputation rises with the level of information friction and the specificity of information. We develop a dynamic reputation model with heterogeneous cross-country information friction to quantify the effect of the reputation mechanism and find a 20% increase in aggregate exports fueled by a market reallocation towards superstars.