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作者：Saboo, Alok R.; Kumar, V.; Park, Insu
作者单位：University System of Georgia; Georgia State University
摘要：Marketing resource allocation has been a topic of intense scrutiny, yet the literature on the topic has not paid adequate attention to the fact that the effectiveness of marketing-mix elements varies over time. Despite the fact that firms collect volumes of data on their customers, existing estimation approaches do not readily lend themselves to modeling the temporal variations for big data and provide little guidance to managers in terms of their resource allocation decisions. We address this...
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作者：McGrath, Kathy
作者单位：Brunel University
摘要：The capability to produce a secure, reliable form of identification on request is taken for granted by many citizens, especially those living in countries with advanced economies. This capability provides numerous development benefits for individuals, from accessing government and business services to establishing their right of residence and employment in a region. Furthermore, nationwide use of reliable means of identification can help to combat crime and illegal immigration. Efforts to intr...
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作者：Ketter, Wolfgang; Peters, Markus; Collins, John; Gupta, Alok
作者单位：Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC; Erasmus University Rotterdam - Excl Erasmus MC; Erasmus University Rotterdam; Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC; University of Minnesota System; University of Minnesota Twin Cities; University of Minnesota System; University of Minnesota Twin Cities
摘要：Wicked problems like sustainable energy and financial market stability are societal challenges that arise from complex sociotechnical systems in which numerous social, economic, political, and technical factors interact. Understanding and mitigating these problems requires research methods that scale beyond the traditional areas of inquiry of information systems (IS) individuals, organizations, and markets and that deliver solutions in addition to insights. We describe an approach to address t...
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作者：Hinz, Oliver; Hill, Shawndra; Kim, Ju-Young
作者单位：Technical University of Darmstadt; Microsoft; Helmholtz Association; Karlsruhe Institute of Technology
摘要：Timing online auctions to attract a large number of prospective buyers is important for sellers. This study examines whether online auction sellers need to account for exogenous effects like TV viewing when timing and predicting their auction results. An ongoing debate questions whether TV viewers can spread their attention across multiple devices while watching TV, for example, by concurrently shopping online or posting on social media. Recent research has focused on understanding cross-media...
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作者：Selander, Lisen; Jarvenpaa, Sirkka L.
作者单位：Royal Institute of Technology; University of Gothenburg; University of Texas System; University of Texas Austin
摘要：An emerging research agenda focuses on social media's influence on political activism. Specific attention has recently been paid to digital social movement organizing and action repertoire development. The literature acknowledges the changing face of activism at the movement level, but little is known about the relationship between social movement organizations (SMOs) and digital action repertoires. Understanding this relationship is critical because strong adherence to values is at the heart ...
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作者：Im, Il; Jun, Jongkun; Oh, Wonseok; Jeong, Seok-Oh
作者单位：Yonsei University; Hankuk University Foreign Studies; Korea Advanced Institute of Science & Technology (KAIST); Hankuk University Foreign Studies
摘要：Using a database of 11,001 unique sponsored search keywords, we investigate the relationship between the characteristics of keywords oriented around deal-seeking and brand-seeking and consumer search behaviors and buying propensities. On the basis of the search depth versus search breadth framework, we hypothesize that deal-seeking keywords elicit a search of greater breadth, whereas brand-seeking keywords induce a search of greater depth. We also explore the moderating effect of product type ...
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作者：Oh, Hyelim; Animesh, Animesh; Pinsonneault, Alain
作者单位：National University of Singapore; McGill University
摘要：Information goods providers such as print newspapers are experimenting with different pricing models for their online content. Despite research on the topic, it is still not clear how information pricing strategy influences word-of-mouth (WOM) via social media, which has become a dominant channel for raising awareness about a newspaper's articles and attracting new visitors to its website. Using The New York Times' paywall rollout as a natural experiment, our study examines how the implementat...
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作者：Han, Sang Pil; Park, Sungho; Oh, Wonseok
作者单位：Arizona State University; Arizona State University-Tempe; Arizona State University; Arizona State University-Tempe; Korea Advanced Institute of Science & Technology (KAIST)
摘要：The number of mobile apps launched in the market has exponentially grown to more than 2 million, but little is known about how users choose and consume apps of numerous categories. This study develops a utility theory-based structural model for mobile app analytics. We use the theoretical concepts of utility and satiation along with the factor analytic approach, as bases in simultaneously modeling the complex relationships among choice, consumption, and utility maximization for consumers of va...
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作者：Zhang, Kunpeng; Bhattacharyya, Siddhartha; Ram, Sudha
作者单位：University System of Maryland; University of Maryland College Park; University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital; University of Arizona
摘要：This paper proposes an audience selection framework for online brand advertising based on user activities on social media platforms. It is one of the first studies to our knowledge that develops and analyzes implicit brand-brand networks for online brand advertising. This paper makes several contributions. We first extract and analyze implicit weighted brand-brand networks, representing interactions among users and brands, from a large dataset. We examine network properties and community struc...
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作者：Chen, Yan; Zahedi, Fatemeh Mariam
作者单位：Auburn University System; Auburn University; Auburn University Montgomery; University of Wisconsin System; University of Wisconsin Milwaukee
摘要：Little is known about the context sensitivity of users' online security perceptions and behaviors to national and individual attributes, and there is inadequate research about the spectrum of users' behaviors in dealing with online security threats. In addressing this gap, this paper draws on two complementary theoretical bases: (1) the contextualization of the protection motivation theory (PMT) to online security behavior and (2) a pol-ycontextual lens for the cross-national comparison of use...
