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作者:EMERY, JC
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作者:LEDERER, AL; MIRANI, R; NEO, BS; POLLARD, C; PRASAD, J; RAMAMURTHY, K
作者单位:Nanyang Technological University; Duquesne University; University System of Maryland; University of Baltimore; Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; University of Wisconsin System; University of Wisconsin Milwaukee
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作者:WATSON, RT
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作者:MALETZ, MC
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作者:WIGHTMAN, KR
摘要:This paper examines the major influences and events that led to the creation and implementation of Club Z, a very successful frequent buyer program, by Zellers Inc., a Canadian mass merchandiser and a division of the Hudson's Bay Company. While the paper describes this major retailer's innovation in the adaptation of computer technology to store-level marketing, it also analyzes some of the significant aspects of the Club Z implementation from an IS management perspective: how a champion emerg...
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作者:BERGERON, F; RIVARD, S; DESERRE, L
作者单位:Universite de Montreal; HEC Montreal
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作者:JESSUP, LM; CONNOLLY, T; GALEGHER, J
作者单位:University of Arizona
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作者:LEBLANC, LA; KOZAR, KA
作者单位:University of Colorado System; University of Colorado Boulder
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作者:MYKYTYN, K; MYKYTYN, PP; SLINKMAN, CW
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作者:MOHAN, L; HOLSTEIN, WK; ADAMS, RB
摘要:Advances in the development of executive information systems (EIS) have predominantly occurred in the private sector, with far less progress taking place in the public sector. Surely, the need for EIS in the public sector exists. Despite problems of EIS development in the public sector, successful systems can be built. This paper explores the differences between public and private systems and describes an EIS developed for a large agency of the New York state government. The system is being us...