Production and Operations Management

最新文章

• Content proliferation and narrowcasting in the age of streaming media AI翻译
  作者：Fang, Zhen; Fan, Ming; Jain, Apurva
  作者单位：Fudan University; University of Washington; University of Washington Seattle; Fudan University
  摘要：Streaming media companies have changed how contents are consumed, produced, and delivered. This research develops a theoretical model on optimal content policies for streaming media companies in order to maximize customer engagement. We have the following interesting findings. First, in contrast to the results in prior literature that firms produce just enough programs and coverage intervals of the programs do not overlap, we show that placing programs closer can be a better policy for engagem...
• Capacity planning with limited information AI翻译
  作者：Anand, Vic; Balakrishnan, Ramji; Gavirneni, Srinagesh
  作者单位：University of Illinois System; University of Illinois Urbana-Champaign; University of Iowa; Cornell University; University of Illinois System; University of Illinois Urbana-Champaign
  摘要：Limited information about the demand for some of the resources needed to produce goods and services (e.g., incomplete and imperfect bills of materials) forces firms to use heuristics when planning resource capacity. We examine the performance of five heuristics: two drawn from practice, two that modify observed approaches, and one motivated by theory. We measure performance as the ratio of the expected cost of supply-demand mismatch from using a heuristic to the value in the full-information s...
• Mobile advertisement campaigns for boosting in-store visits: A design framework and case study AI翻译
  作者：Keshanian, Kimia; Ramasubbu, Narayan; Dutta, Kaushik
  作者单位：University of Tampa; Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; State University System of Florida; University of South Florida; State University System of Florida; University of South Florida
  摘要：Brick-and-mortar retailers seek higher foot traffic in their stores to improve their sales opportunities. In this quest, location-based advertising on mobile devices has emerged as an important marketing tool for targeting potential customers. The design of such advertising campaigns is complex, and their effectiveness depends on the ability to collect and examine data that aids in targeting the right customers at the right time and place. We develop a campaign design framework that explicitly...
• Joint pricing and inventory management under minimax regret AI翻译
  作者：Li, Chengzhang; Lu, Mengshi
  作者单位：Shanghai Jiao Tong University; Purdue University System; Purdue University; Shanghai Jiao Tong University
  摘要：We study the problem of jointly optimizing the price and order quantity for a perishable product in a single selling period, also known as the pricing newsvendor problem, under demand ambiguity. Specifically, the demand is a function of the selling price and a random factor of which the distribution is unknown. We employ the minimax regret decision criterion to minimize the worst-case regret, where the regret is defined as the difference between the optimal profit that could be obtained with p...
• From share of choice to buyers' welfare maximization: Bridging the gap through distributionally robust optimization AI翻译
  作者：Liu, Maoqi; Zheng, Li; Liu, Changchun; Zhang, Zhi-Hai
  作者单位：Tsinghua University; National University of Singapore; Tsinghua University
  摘要：We study the product design problem where a decision maker selects the features of a product from a set of feasible options. We focus on two widely studied objectives in this field, that is, the share of choice (SOC) and buyers' welfare (BW). The two objectives are vulnerable to different types of customer preference misspecification, that is, deviation from the nominal utility distribution and effects of outliers, respectively. We formulate a distributionally robust optimization (DRO) SOC max...
• New product life cycle curve modeling and forecasting with product attributes and promotion: A Bayesian functional approach AI翻译
  作者：Lei, Dazhou; Hu, Hao; Geng, Dongyang; Zhang, Jianshen; Qi, Yongzhi; Liu, Sheng; Shen, Zuo-Jun Max
  作者单位：Tsinghua University; University of Toronto; University of California System; University of California Berkeley; University of Hong Kong
  摘要：New products are highly valued by manufacturers and retailers due to their vital role in revenue generation. Product life cycle (PLC) curves often vary by their shapes and are complicated by promotional activities that induce spiky and irregular behaviors. We collaborate with JD.com to develop a flexible PLC curve forecasting framework based on Bayesian functional regression that accounts for useful covariate information, including product attributes and promotion. The functional model treats ...
• Putting manufacturing on the offensive AI翻译
  作者：De Meyer, Arnoud; Ferdows, Kasra; Vereecke, Ann
  作者单位：Singapore Management University; Georgetown University; Vlerick Business School; Ghent University
  摘要：The path for elevating the role of manufacturing in the company strategy in the last few decades has been rather clear: Improve the basic production capabilities-typically quality, reliability, lead times, and cost efficiency of production processes. Leading Japanese companies, like Toyota, showed the way. But as many have heeded the advice and followed suit, this approach has become essentially a defensive strategy; you must do it not to fall behind. Has manufacturing lost its potential to cr...
• Strategic social media marketing: An empirical analysis of sequential advertising AI翻译
  作者：Hotkar, Parshuram; Garg, Rajiv; Sussman, Kristen
  作者单位：Indian School of Business (ISB); Emory University; Texas State University System; Texas State University San Marcos
  摘要：Social media platforms like Facebook and Twitter have emerged as effective channels for advertising that enable consumer targeting based on demographics, interests, and user behavior. Social media marketers have utilized information spillover within these platforms to reach a larger customer base. This information spillover also exists across groups of users within the platform and enhances returns from social media advertising. Thus, this information spillover can be utilized to strategically...
• Interaction between manufacturer's wholesale pricing and retailers' price-matching guarantees AI翻译
  作者：Nalca, Arcan; Cai, Gangshu (George)
  作者单位：Queens University - Canada; Santa Clara University; Santa Clara University
  摘要：In practice, many retailers employ price-matching guarantees (PMGs), committing to meet the price of an identical product at a competitor's outlet. Despite the profound linkage between retailers and manufacturers, existing literature has predominantly explored retailers' PMGs without contemplating the influence of manufacturers' wholesale pricing strategies. Employing a supply chain model comprising one manufacturer and two retailers, we scrutinize the implications of wholesale pricing-uniform...
• When should grocery stores adopt time-based pricing? Impact of competition and negative congestion externality AI翻译
  作者：Tang, Christopher S.; Yoo, Onesun Steve; Zhan, Dongyuan
  作者单位：University of California System; University of California Los Angeles; University of London; University College London
  摘要：Consumers dread shopping during peak hours, and the Covid-19 pandemic has created additional safety concerns about overcrowding in addition to long waiting times. In view of consumer's congestion aversion, should competitive brick-and-mortar grocery stores charge higher prices during congested peak hours to smooth demand? To examine whether and when stores should adopt intraday time-based pricing under competition, we examine a 2-stage dynamic duopoly game. At the beginning of each stage, each...