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作者：Chung, Hakjin; Ahn, Hyun-Soo; Jasin, Stefanus
作者单位：Korea Advanced Institute of Science & Technology (KAIST); University of Michigan System; University of Michigan
摘要：When designing an assortment, a fundamental trade-off exists between estimating consumer behavior more precisely and solving the corresponding optimization problem efficiently. For instance, a mixture of logit model can closely approximate any random-utility choice model; however, it is not suitable for optimization when the number of customer segments and the number of products considered are large. As many companies are using big data and marketing analytics toward microsegmenting consumers,...
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作者：Li, Krista J.
作者单位：Indiana University System; IU Kelley School of Business; Indiana University Bloomington
摘要：Conspicuous consumption of status goods signals consumers' status and grants status value to them. In this article, we examine how firms selling status goods make vertical line extension decisions when they take consumers' status preferences into account. Analyzing an incumbent's vertical line extensions when it faces a threat of entry, we find that status preferences can make unprofitable extensions profitable. Moreover, without status preferences, an incumbent can introduce line extensions t...
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作者：Parker, Geoffrey G.; Tan, Burcu; Kazan, Osman
作者单位：Dartmouth College; University of New Mexico; Tulane University
摘要：The electric power industry is undergoing dramatic change driven by rapid technological transformation, concern over climate change, and evolving market structures. As a result, there is a need for new models to help the industry better utilize resources in a time of increasing uncertainty and to help government policy makers better understand the impacts of their regulatory decisions. We provide a structured review of the operations research and management science literatures to describe the ...
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作者：Bellos, Ioannis; Kavadias, Stylianos
作者单位：George Mason University; University of Cambridge
摘要：What do a Mongolian stir-fry restaurant and a medical lab providing home testing solutions have in common? They are both innovative services that base their success on customers controlling part of the service delivery. These providers allow service tasks to be performed by the customers as a means of shaping the overall experience and not strictly as a means of outsourcing the service. Motivated by such practices, we explore whether and how should providers allocate the control of different t...
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作者：Hu, Peng; Lu, Ye; Song, Miao
作者单位：Huazhong University of Science & Technology; Chinese Academy of Sciences; University of Science & Technology of China, CAS; Hong Kong Polytechnic University
摘要：This study considers a periodic-review joint pricing and inventory control problem for a single product, where production incurs a fixed cost plus a convex or concave variable cost. Our objective is to maximize the expected discounted profit over the entire planning horizon. We fully characterize the optimal policy for the single-period problem. As the optimal policy for the multi-period problem is too complicated to be implemented in practice, we develop well-structured heuristic policies, an...
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作者：Chen, Shi; Zhang, Qinqin; Zhou, Yong-Pin
作者单位：University of Washington; University of Washington Seattle; Microsoft
摘要：We analyze a brand's disclosure of its supplier list to improve the suppliers' compliance with social and environmental sustainability standards. We develop a model of a buyer, a supplier, and an NGO; when a violation of the supplier occurs, the buyer and the supplier both incur penalties. Given that the disclosure influences the NGO's perception of the supplier and results in a different level of NGO scrutiny, the buyer decides whether to reveal her supplier. Our model characterizes the buyer...
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作者：Jia, Justin; Zhao, Hui
作者单位：University of Tennessee System; University of Tennessee Knoxville; Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park
摘要：The study Mitigating the U.S. Drug Shortages Through Pareto-Improving Contracts was selected as a runner-up for the Ralph Gomory Best Industry Studies Paper Award by the Industry Studies Association in 2017. The award aims at explicit recognition of the researchers' engagement with industry practitioners and demonstrate the benefits of such interactions for scholarly research. The awarded study addresses the drug shortages problem, a major challenge facing the U.S. pharmaceutical industry and ...
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作者：Song, Yanan; Zhao, Xiaobo; Zhu, Wanshan; Chen, Yefen
作者单位：University of Science & Technology Beijing; Chinese Academy of Sciences; Academy of Mathematics & System Sciences, CAS; Tsinghua University
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作者：Alptekinoglu, Aydin; Ramachandran, Karthik
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park; University System of Georgia; Georgia Institute of Technology
摘要：Consumers often have needs that change in a dynamic fashion over time due to physiological, mental, or environmental variations. We develop a model to address a product strategy question on how to satisfy dynamic consumer preferences: Should a firm offer multiple standard products, each designed for a specific purpose (e.g., several specialized golf clubs), or a flexible product that can be reconfigured by consumers as their preferences change (e.g., one adjustable golf club)? Often the latter...
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作者：Chen, Xu; Wang, Xiaojun; Xia, Yusen
作者单位：University of Electronic Science & Technology of China; University of Bristol; University System of Georgia; Georgia State University
摘要：This study examines the strategic choices of two rival manufacturers between competition and coopetition. A complex relationship exists between these two firms, who manufacture substitutive products. In addition, each of these firms has an option to purchase (or sell) a key component from (or to) the other. We develop a benchmark competition model and two coopetition models in which the manufacturers compete for end-customer demand while simultaneously collaborating on component production thr...
