挪威商学院

Much economic activity in the global south is “off the books”, meaning that firms do not exist officially, something that hinders economic development in these countries. The right forms of investment can help address this.In many parts of the Global South, a vast portion of economic activity remains hidden from official records. In Africa, for instance, fewer than 40 percent of entrepreneurs formally register their businesses at the time of foun

What becomes of us when technological progress makes us richer and work increasingly unnecessary?This question is highly relevant at a time when artificial intelligence tops the agenda in business, politics, and public debate. But as early as 1930, the economist John Maynard Keynes attempted to provide an answer. We are now approaching the horizon he himself described—about a hundred years into the future—and can ask: How accurate was he?Keynes (

Giving customers a gift before they make a purchase can increase spending by over 31% and significantly strengthen long-term brand loyalty.By shifting from a traditional "reward" mindset to one of proactive generosity, businesses can trigger a powerful psychological mix of gratitude and obligation that drives immediate sales and lasting relationships.For years, the standard marketing playbook has focused on "earned rewards"—th

Is the line between human and machine disappearing? New research reveals how "Human-Computer Integration" is transforming products and services from external tools into seamless extensions of our own bodies and minds.By Carlos Velasco (BI Norwegian Business School), Kosuke Motoki (The University of Tokyo), Olivia Petit (KEDGE Business School), Aram Nikolai Andersen (BI Norwegian Business School), Marzieh Alaei (BI Norwegian Business Sch

Individual enthusiasts still drive AI adoption, according to communication leaders from Europe’s 300 top companies – with little overall strategic direction.For the European Communication Monitor (ECM) researchers interviewed Chief Communication Officers (CCOs) from leading European companies like Siemens, Renault, and Nestlé about the state of AI.Here are the main findings.AI is creating new types of work, not just eliminating workThere is a com

A CEO’s geographic background plays a crucial role in how investors assess the firm's risk. Firms led by local CEOs tend to face lower expected returns.

How generative artificial intelligence accelerates the conceptualisation, design, and testing of market offerings.Generative artificial intelligence (GenAI) is reshaping how businesses identify consumer needs, develop products and services, and design packaging and communication. Tools such as ChatGPT, Grok, Gemini, Perplexity, and Claude now support insight generation, accelerate experimentation, and reduce cost and time to market.

This is our Executive MBAThe Executive MBA is designed to provide current and aspiring leaders with the skills and confidence needed to drive successful businesses.The programme offers a comprehensive understanding of business fundamentals, with a special emphasis on leadership development and sustainable business practices.As a student, you will improve your decision-making skills and leadership abilities - all within the framework of a flexible

How maritime industries lead the way in proactive investment and market switching.Geopolitical uncertainty, international health incidents like Covid -19, and stricter sustainability legislation increase the uncertainty under which firms make investment decisions. Decisions made today determine which actions are possible in the future under increasingly volatile market conditions. When less is known about the future, flexibility in exploitin

The fork was once considered a radical innovation. Now, screens, sensors, and simulations are changing how we eat.From the first stone tools to today’s AI-powered systems, our ways of eating and experiencing food have always evolved alongside technology. Consider the fork, once dismissed as unnecessary when introduced by a 15th-century Italian princess, faced resistance (British navvies at the end of the 19th Century were still refusing to use it

What would the walls of your office say if they could speak?Perhaps they would speak of brilliant achievements and sharp insights. But maybe they would also reveal unspoken conflicts, difficult decisions, and transformations that left invisible marks. Every place holds a story. But not everyone knows how to listen.When memory lives where we standAcross European cities, we often walk over small brass plates set into the pavement: Stolperstein