作者：Barma, Naazneen H.
作者单位：United States Department of Defense; United States Navy; Naval Postgraduate School
作者：Marland, Alex; Lewis, J. P.; Flanagan, Tom
作者单位：Memorial University Newfoundland; University of New Brunswick; University of Calgary
摘要：The politicization of government communications requires intense control. Centralization of government power accompanies advances in information and communications technology, as political elites use branding strategy in an attempt to impose discipline on their messengers and on media coverage. The strategic appeal of public sector branding is that it replaces conflicting messages with penetrating message reinforcement. Among the notable features are central control, a marketing ethos, a maste...
