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作者：Li, Yiyi; Xie, Ying; Zheng, Zhiqiang (Eric)
作者单位：University of Delaware; University of Texas System; University of Texas Dallas
摘要：The bursts and multiplicity of Internet advertising have made multichannel attribution an immediate challenge for marketing practitioners. Existing attribution models predominantly focus on analyzing consumers' conversion paths with respect to one focal firm while largely overlooking the impact of their interactions with competing firms, leading to biased estimates of advertising effectiveness. We address this problem by developing an integrated individual-level choice model that considers con...
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作者：Jung, JaeHwuen; Bapna, Ravi; Ramaprasad, Jui; Umyarov, Akhmed
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; University of Minnesota System; University of Minnesota Twin Cities; McGill University
摘要：The proliferation of smartphones and other mobile devices has led to numerous companies investing significant resources in developing mobile applications, in every imaginable domain. As apps proliferate, understanding the impact of app adoption on key outcomes of interest and linking this understanding to the underlying mechanisms that drive these results is imperative. In this paper, we explore the changes in user behavior induced by adoption of a mobile application, in terms of engagement an...
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作者：Jenkin, Tracy A.; Chan, Yolande E.; Sabherwal, Rajiv
作者单位：Queens University - Canada; University of Arkansas System; University of Arkansas Fayetteville
摘要：Although information systems development (ISD) projects are critical to organizations and improving them has been the focus of considerable research, successful projects remain elusive. Focusing on the cognitive aspects of ISD projects, we investigate how and why mutual understanding (MU) among key stakeholder groups (business and information technology managers, users, and developers) changes within and across projects, and how it affects project success. We examine relationships among projec...
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作者：Kim, Keongtae; Viswanathan, Siva
作者单位：Chinese University of Hong Kong; University System of Maryland; University of Maryland College Park
摘要：Using a data set on individual investments in an online crowdfunding platform for mobile applications, this study examines whether an early investor's experience within the platform serves as a credible signal of quality for other investors in the crowd and, if so, under what conditions. We find that early investors with experience-particularly investors with app development experience and investors with app investment experience-have a disproportionate influence on later investors in the crow...
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作者：Mehrizi, Mohammad Hosein Rezazade; Rodon Modol, Joan; Nezhad, Milad Zafar
作者单位：Vrije Universiteit Amsterdam; Universitat Ramon Llull; Escuela Superior de Administracion y Direccion de Empresas (ESADE); Wayne State University
摘要：Legacy information systems consume a large portion of information technology budgets and often impose serious limitations on organizations 'flexibility and innovation. Despite the extensive literature on how organizations adopt and use new IS, we know little about how organizations discontinue their legacy IS. Current studies suggest some actions and events to cease mechanisms such as legitimization, learning, and routinization that give continuity to the systems. However, we do not know when ...
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作者：Sabherwal, Rajiv; Sabherwal, Sanjiv; Havakhor, Taha; Steelman, Zach
作者单位：University of Arkansas System; University of Arkansas Fayetteville; University of Texas System; University of Texas Arlington; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：The alignment between a firm's business and information technology (IT) strategies continues to be important for research and practice. Prior research investigating the performance consequences of strategic IT alignment (SITA) has produced inconsistent results. This paper distinguishes between two roles of SITA: (1) as a state of congruence between business and IT, which is the primary focus of empirical studies, and (2) as reflecting a capability that may enable or inhibit the leveraging of I...
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作者：Sivan, Liron; Smith, Michael D.; Telang, Rahul
作者单位：Carnegie Mellon University
摘要：Many papers in the literature have analyzed the role search rank plays in influencing user choices for the same product offered through different links. However, the literature has not analyzed whether search position can cause users to change their consumption between two ex ante distinct product categories. We analyze this question in the context of the ongoing public policy debate surrounding the role search engines can play in anti-piracy efforts. Specifically, we analyze whether reducing ...
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作者：Venkatesh, Viswanath; Sykes, Tracy Ann; Rai, Arun; Setia, Pankaj
作者单位：University of Arkansas System; University of Arkansas Fayetteville; University System of Georgia; Georgia State University
摘要：Initiatives to leverage information and communication technologies for development (ICT4D) have attracted huge investments, especially in less developed countries. However, the success rate of such initiatives has been low. Prior research on this topic has argued for various individual and network characteristics as predictors of information and communication technology (ICT) use and consequent benefits. We argue that, in order to garner potential benefits of the local information and knowledg...
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作者：Liang, Huigang; Xue, Yajiong; Pinsonneault, Alain; Wu, Yu Andy
作者单位：University of North Carolina; East Carolina University; McGill University; University of North Texas System; University of North Texas Denton
摘要：This paper investigates how individuals cope with IT security threats by taking into account both problem-focused and emotion-focused coping. While problem-focused coping (PFC) has been extensively studied in the IT security literature, little is known about emotion-focused coping (EFC). We propose that individuals employ both PFC and EFC to volitionally cope with IT security threats, and conceptually classify EFC into two categories: inward and outward. Our research model is tested by two stu...
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作者：Jiang, Qiqi; Tan, Chuan-Hoo; Sia, Choon Ling; Wei, Kwok-Kee
作者单位：Copenhagen Business School; National University of Singapore; City University of Hong Kong; National Taiwan University
摘要：Code reuse is fundamental to the development of open-source software (OSS). Therefore, understanding how and why it occurs is important. To date, researchers have examined code reuse in OSS largely from the perspective of leaders. We show why followers must be considered as well. Followers are people who have had previous contacts with an individual from another project and who continue to associate with him or her. We consider two types of followers: developers (those directly involved in sof...
