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作者：Bar-Gill, Sagit; Reichman, Shachar
作者单位：Tel Aviv University; Massachusetts Institute of Technology (MIT)
摘要：In recent years, billions of dollars have been spent by both online and offline retailers on website design aimed at increasing consumers' online engagement. We study the relationship between online engagement and offline sales, utilizing a quasi-experimental setting in which a leading premium automobile brand gradually launched a new interactive website across markets, allowing for a treatment-control comparison. This paper offers evidence of a causal effect of online engagement on offline sa...
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作者：Chen, Liwei; Hsieh, J. J. Po-An; Rai, Arun; Xu, Sean Xin
作者单位：University System of Ohio; University of Cincinnati; University System of Georgia; Georgia State University; University System of Georgia; Georgia State University; Tsinghua University
摘要：To attain customer satisfaction, service firms invest significant resources to implement customer relationship management (CRM) systems to support internal customer service (CS) employees who provide service to external customers in both face-to-face and virtual channels. How CS employees apply sophisticated CRM systems to interact with customers and how the mechanisms through which their CRM usage affects customer satisfaction vary across service channels and bear important implications. We a...
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作者：Li, Zhepeng (Lionel); Ge, Yong; Bai, Xue
作者单位：University of Hong Kong; University of Arizona; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：In social networks, social foci are physical or virtual entities around which social individuals organize joint activities, for example, places and products (physical form) or opinions and services (virtual form). Forecasting which social foci will diffuse to more social individuals is important for managerial functions such as marketing and public management operations. In terms of diffusive social adoptions, prior studies on user adoptive behavior in social networks have focused on single-it...
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作者：Chen, Yanzhen; Rui, Huaxia; Whinston, Andrew B.
作者单位：Hong Kong University of Science & Technology; University of Rochester; University of Texas System; University of Texas Austin
摘要：This paper studies whether social media personal branding (PB) improves a job candidate's labor market performance in the context of executive employment and compensation. We focus on executives employed by Standard & Poor's 500 constituent companies from 2010 to 2013 and evaluate their PB on social media by analyzing their Twitter accounts. To disentangle the effect of PB from that of personality traits, we exploit a (positive) shock to the effectiveness of PB caused by a series of technology...
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作者：Karhade, Prasanna P.; Dong, John Qi
作者单位：University of Hawaii System; University of Hawaii Manoa; Trinity College Dublin; University of Groningen
摘要：A firm's use of boundary-spanning information systems (BSIS) can be beneficial for innovation by providing access to market-facing information. At the same time, BSIS use can give rise to information overload, making it difficult for firms to leverage the most pertinent information for innovation. Although there has been progress in developing the understanding of the role of IS in innovation, it is unclear what capabilities firms need to develop to facilitate innovation in the presence of inf...
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作者：Tan, Xue (Jane); Lu, Yingda; Tan, Yong
作者单位：Indiana University System; Indiana University Bloomington; IU Kelley School of Business; University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital; University of Washington; University of Washington Seattle
摘要：Social broadcasting sites have grown from an information diffusion channel to a public medium that facilitates public conversations of charitable social movements. Two mechanisms foster user participation in charitable social movements: content creation and content sharing. Users can create original content to express their attitude of giving and promote their most valued nonprofit organizations, enriching the depth of the conversation. They can also share others' content to expedite the diffu...
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作者：Chau, Michael; Li, Wenwen; Yang, Boye; Lee, Alice J.; Bao, Zhuolan
作者单位：University of Hong Kong; Fudan University; The Chinese University of Hong Kong, Shenzhen
摘要：Online auction markets host a large number of transactions every day. The transaction data in auction markets are useful for understanding the buyers and sellers in the market. Previous research has shown that sellers with different levels of reputation, as shown by the ratings and comments left in feedback systems, enjoy different levels of price premiums for their transactions. Feedback scores and feedback texts have been shown to correlate with buyers' level of trust in a seller and the pri...
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作者：Barua, Anitesh; Mukherjee, Rajiv
作者单位：University of Texas System; University of Texas Austin; Texas A&M University System; Texas A&M University College Station; Mays Business School
摘要：Aided by the increasing ease of use, lower adoption cost, and higher network benefits, consumers are demonstrating a strong propensity to concurrently use competing firms' products or services. Depending on their relative preference for a firm, such multi-homing consumers may adopt each firm partially and therefore contribute to the network benefits of no firm fully, as would be the case with single-homing. Consumers' level of adoption of competing products is a key feature of multi-homing, wh...
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作者：Sun, Tianshu; Viswanathan, Siva; Huang, Ni; Zheleva, Elena
作者单位：University of Southern California; University System of Maryland; University of Maryland College Park; University of Houston System; University of Houston; University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital
摘要：Despite the increasing connectivity between consumers and the large volume of social shares supported by digital technologies, there is an absence of research systematically investigating how firms can design promotional incentives that jointly consider their consumers as both purchasers and sharers. In this study, we examine whether and how firms can leverage consumers' social connections and engage consumers to share promotional incentives. In collaboration with a leading online deal platfor...
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作者：Zhu, Hongyi; Samtani, Sagar; Brown, Randall A.; Chen, Hsinchun
作者单位：University of Texas System; University of Texas at San Antonio; Indiana University System; Indiana University Bloomington; University of Arizona; University of Arizona
摘要：Ensuring the health and safety of senior citizens who live alone is a growing societal concern. The Activity of Daily Living (ADL) approach is a common means to monitor disease progression and the ability of these individuals to care for themselves. However, the prevailing sensor-based ADL monitoring systems primarily rely on wearable motion sensors, capture insufficient information for accurate ADL recognition, and do not provide a comprehensive understanding of ADLs at different granularitie...
