作者：Astor, Philip J.; Adam, Marc T. P.; Jercic, Petar; Schaaff, Kristina; Weinhardt, Christof
作者单位：Helmholtz Association; Karlsruhe Institute of Technology; Helmholtz Association; Karlsruhe Institute of Technology; Blekinge Institute Technology; Helmholtz Association; Karlsruhe Institute of Technology; Helmholtz Association; Karlsruhe Institute of Technology
摘要：Traders and investors are aware that emotional processes can have material consequences on their financial decision performance. However, typical learning approaches for debiasing fail to overcome emotionally driven financial dispositions, mostly because of subjects' limited capacity for self-monitoring. Our research aims at improving decision makers' performance by (1) boosting their awareness to their emotional state and (2) improving their skills for effective emotion regulation. To that en...
作者：Huang, Liqiang; Tan, Chuan-Hoo; Ke, Weiling; Wei, Kwok-Kee
作者单位：Zhejiang University; City University of Hong Kong; Clarkson University
摘要：This work anchors on the theories of cognitive fit and schema congruity to advance a review-product congruity proposition. The proposition states that the effects of product review content (either attribute or experience based) on the product review comprehension (reflected by perceived cognitive effort and review comprehension time) and assessment (manifested by perceived review helpfulness) of a consumer are contingent on the assessed product type (either search or experience product). The r...
