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作者：Zwass, Vladimir
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作者：Kohli, Rajiv; Liang, Ting-Peng
作者单位：National Sun Yat Sen University; National Sun Yat Sen University
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作者：Aaltonen, Aleksi; Alaimo, Cristina; Kallinikos, Jannis
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; Luiss Guido Carli University; Luiss Guido Carli University; University of London; London School Economics & Political Science
摘要：This paper studies the process by which data are generated, managed, and assembled into tradable objects we call data commodities. We link the making of such objects to the open and editable nature of digital data and to the emerging big data industry in which they are diffused items of exchange, repurposing, and aggregation. We empirically investigate the making of data commodities in the context of an innovative telecommunications operator, analyzing its efforts to produce advertising audien...
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作者：Liang, Ting-Peng; Kohli, Rajiv; Huang, Hang-Chang; Li, Zong-Lin
作者单位：National Sun Yat Sen University
摘要：Blockchain technology has the promise of transforming security and trust in digital transactions. However, concerns about technical complexity and the benefits of deployment have blunted its adoption. We examine factors that influence managerial intention to adopt blockchain technology. We extend the fit-viability model (FVM) and develop a value-based technology adoption model through an empirical study of 242 managers mostly in medical and financial industries. Managers in such organizations ...
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作者：Sarker, Suprateek; Henningsson, Stefan; Jensen, Thomas; Hedman, Jonas
作者单位：University of Virginia; Copenhagen Business School
摘要：Corruption is one of the most troubling societal challenges facing businesses today. Businesses have been combating corruption in fragmented ways, sometimes by creating anti-corruption policies applicable to certain stakeholders and, at other times, by harnessing digital technologies. Recently, the power of blockchain, with its capacity to provide full transactional disclosure and thereby reduce uncertainty, insecurity, and ambiguity in transactions, has been touted as being a game changer in ...
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作者：Ghoshal, Abhijeet; Mookerjee, Vijay S.; Sarkar, Sumit
作者单位：University of Illinois System; University of Illinois Urbana-Champaign; University of Texas System; University of Texas Dallas
摘要：Recommender systems enable firms to target customers with products and services that better match their needs, as well as cross-sell products and services. Considering these factors in markets with monopoly and duopoly, we investigate (i) How do pricing strategies differ when firms cross-sell versus when they do not cross-sell, and (ii) How do these pricing strategies change when a firm improves its recommender system? We find that cross-selling can enable a monopolist to subsidize its price f...
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作者：Dunn, Brian; Jensen, Matthew L.; Ralston, Ryan
作者单位：Utah System of Higher Education; Utah State University; University of Oklahoma System; University of Oklahoma - Norman; University of Oklahoma System; University of Oklahoma - Norman
摘要：As digital platform ecosystems grow in prominence, their interconnectedness and complexity also grow, making operational failure likely. How failures in such systems affect user perceptions of separate ecosystem components, however, is not well understood. This research investigates attribution of responsibility and discontinuance recommend ations for ecosystem components after failures of ambiguous origin. Building on attribution theory, platform ecosystems literature, and research on digital...
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作者：Lee, Seung Yoon; Son, Yoonseock; Oh, Wonseok
作者单位：Yale University; University of Notre Dame; Korea Advanced Institute of Science & Technology (KAIST)
摘要：Leveraging omnichannel has become a new norm of strategic marketing in the retail industry, with many vendors foregrounding the value of customers who wish to maximize their shopping experiences across all channels. Notwithstanding such heightened attention, little is known about the effectiveness of omnichannel targeting and promotional strategies. Whereas previous studies assessed the economic worth of channel promotions independently of each other, our study delved into the effects of integ...
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作者：Ye, Hua (Jonathan); Yang, Xueping; Wang, Xinwei; Stratopoulos, Theophanis C.
作者单位：University of Oklahoma System; University of Oklahoma - Norman; University of Waterloo; Zhejiang Gongshang University; University of Auckland
摘要：Valuation of digital content has important individual, organizational, and microeconomic implications. Yet, the existing understanding of digital content consumption is focused primarily on consumption of free content. This means, that digital content is not a source of revenue for contributors and not directly tied to the revenue or expenses of these platforms and that it is practically impossible to capture its value in national income accounts. Academic and anecdotal evidence seems to indic...
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作者：Spohrer, Kai; Fallon, Monica; Hoehle, Hartmut; Heinzl, Armin
作者单位：University of Mannheim; University of Mannheim
摘要：Although several theories could be applied to stimulate mobile health (mHealth) use and change people's health behaviors, theory-driven mHealth designs are scarce. Instead, developers and researchers often implement behavior change techniques and mix multiple techniques without explicitly considering their underlying theoretical mechanisms. We call this practice into question and propose that combining behavior change techniques doesnot necessarily result in synergistic effects. Drawing on the...
