作者：Pu, Jingchuan; Nian, Tingting; Qiu, Liangfei; Cheng, Hsing Kenneth
作者单位：State University System of Florida; University of Florida; University of California System; University of California Irvine
摘要：On e-commerce platforms, consumers rely heavily on online reviews, sales volume, and social media discussions to infer product quality. As a result, the past decade has witnessed an explosive growth of seller-initiated misrepresentation of quality through fake reviews, fake sales, and fake posts. We develop an analytical model to investigate sellers' competition in quality misrepresentation in agency pricing and the platform's policies. The platform can discourage sellers' quality misrepresent...
