作者：Wessel, Michael; Adam, Martin; Benlian, Alexander; Majchrzak, Ann; Thies, Ferdinand
作者单位：Friedrich Schiller University of Jena; Copenhagen Business School; University of Gottingen; Technical University of Darmstadt; University of Southern California
摘要：The emergence of generative artificial intelligence (GenAI) represents a watershed moment in the evolution of digital platforms. The capabilities of this AI technology go beyond traditional AI systems, enabling the autonomous generation of novel outcomes with significant implications for platform value creation, architecture, governance, and stakeholder interactions. We develop an integrative conceptual framework that identifies four key mechanisms through which GenAI transforms digital platfo...
