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作者：Kim, SS; Malhotra, NK; Narasimhan, S
作者单位：University of Wisconsin System; University of Wisconsin Madison; University System of Georgia; Georgia Institute of Technology
摘要：Although much research has examined conscious use, which involves deliberate evaluation and decision making, we know less about automatic use, which occurs spontaneously with little conscious effort. The objective of this study is to compare two contrasting views in the literature on the nature of automatic use, namely, the habit/automaticity perspective (HAP) and the instant activation perspective (JAP). According to HAP, automatic use occurs because of the force of habit/automaticity without...
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作者：Pavlou, PA; Gefen, D
作者单位：University of California System; University of California Riverside; Drexel University
摘要：This study examines the nature and role of Psychological Contract Violation (PCV) in online marketplaces, a critical factor that has been largely overlooked by previous research. Applied to buyer-seller relationships, PCV is defined as a buyer's perception of having being treated wrongly regarding the terms of an exchange agreement with an individual seller. PCV with individual sellers is proposed as a formative first-order construct driven by the occurrence of fraud, product misrepresentation...
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作者：Wu, JN; Cook, VJ Jr; Strong, EC
作者单位：Tulane University
摘要：Internet firms frequently employ a two-stage approach to promotional activities. In Stage 1, they attract customers to their websites through advertising. In Stage 2, firms generate sales transactions or sales leads through their website. Comprehensive assessment of the promotional performance of pure online firms requires the study of Stage I and of Stage 2 jointly. In this paper we develop a joint two-stage conceptual and econometric model for assessing website promotion on three important d...
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作者：Bakos, Y; Lucas, HC Jr; Oh, W; Simon, G; Viswanathan, S; Weber, BW
作者单位：New York University; University System of Maryland; University of Maryland College Park; McGill University; University of London; London Business School
摘要：This paper analyzes the impact of e-commerce on markets where established firms face competition from Internet-based entrants with focused offerings. In particular, we study the retail brokerage sector where the growth of online brokerages and the availability of alternate sources of information and research services have challenged the dominance of traditional brokerages. We develop a stylized game-theoretic model to analyze the impact of competition between an incumbent full-service brokerag...
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作者：Chellappa, RK; Shivendu, S
作者单位：Emory University; University of Southern California
摘要：Digital goods lend themselves to versioning but also suffer from piracy losses. This paper develops a pricing model for digital experience goods in a segmented market and explores the optimality of sampling as a piracy-mitigating strategy. Consumers are aware of the true fit of an experience good to their tastes only after consumption, and as piracy offers an additional (albeit illegal) consumption opportunity traditional segmentation findings from economics and sampling recommendations from m...
