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作者：Bampo, Mauro; Ewing, Michael T.; Mather, Dineli R.; Stewart, David; Wallace, Mark
作者单位：Monash University; Monash University; Deakin University
摘要：Viral marketing is a form of peer-to-peer communication in which individuals are encouraged to pass on promotional messages within their social networks. Conventional wisdom holds that the viral marketing process is both random and unmanageable. In this paper, we deconstruct the process and investigate the formation of the activated digital network as distinct from the underlying social network. We then consider the impact of the social structure of digital networks (random, scale free, and sm...
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作者：Hinz, Oliver; Spann, Martin
作者单位：Goethe University Frankfurt; University of Passau
摘要：The interactive nature of the Internet promotes collaborative business models (e. g., auctions) and facilitates information-sharing via social networks. In Internet auctions, an important design option for sellers is the setting of a secret reserve price that has to be met by a buyer's bid for a successful purchase. Bidders have strong incentives to learn more about the secret reserve price in these auctions, thereby relying on their own network of friends or digital networks of users with sim...
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作者：Forman, Chris; Ghose, Anindya; Wiesenfeld, Batia
作者单位：University System of Georgia; Georgia Institute of Technology; New York University
摘要：Consumer-generated product reviews have proliferated online, driven by the notion that consumers' decision to purchase or not purchase a product is based on the positive or negative information about that product they obtain from fellow consumers. Using research on information processing as a foundation, we suggest that in the context of an online community, reviewer disclosure of identity-descriptive information is used by consumers to supplement or replace product information when making pur...
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作者：Hahn, Jungpil; Moon, Jae Yun; Zhang, Chen
作者单位：Purdue University System; Purdue University; Hong Kong University of Science & Technology; University of Memphis
摘要：Recent years have witnessed a surge in self-organizing voluntary teams collaborating online to produce goods and services. Motivated by this phenomenon, this research investigates how these teams are formed and how individuals make decisions about which teams to join in the context of open source software development (OSSD). The focus of this paper is to explore how the collaborative network affects developers' choice of newly initiated OSS projects to participate in. More specifically, by ana...
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作者：Kane, Gerald C.; Alavi, Maryam
作者单位：Boston College; Emory University
摘要：Information systems (IS) researchers have typically examined the user-system relationship as an isolated dyad between a single, independent user and an individual, freestanding information system. We argue that this conceptualization does not adequately represent most organizations today, in which multiple users interact with multiple information systems within a group. Relying heavily on the theory and methods behind social network analysis, we introduce the concept of multimodal networks to ...
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作者：Trier, Matthias
作者单位：Technical University of Berlin; Technical University of Berlin
摘要：The capabilities offered by digital communication are leading to the evolution of new network structures that are grounded in communication patterns. As these structures are significant for organizations, much research has been devoted to understanding network dynamics in ongoing processes of electronic communication. A valuable method for this objective is Social Network Analysis. However, its current focus on quantifying and interpreting aggregated static relationship structures suffers from...
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作者：Robert, Lionel P., Jr.; Dennis, Alan R.; Ahuja, Manju K.
作者单位：University of Arkansas System; University of Arkansas Fayetteville; Indiana University System; IU Kelley School of Business; Indiana University Bloomington; University of Louisville
摘要：To understand the impact of social capital on knowledge integration and performance within digitally enabled teams, we studied 46 teams who had a history and a future working together. All three dimensions of their social capital (structural, relational, and cognitive) were measured prior to the team performing two tasks in a controlled setting, one face-to-face and the other through a lean digital network. Structural and cognitive capital were more important to knowledge integration when team...
