作者：Schwartz, David G.
作者单位：Bar Ilan University
摘要：In this research commentary we show that the discipline of information systems (IS) has much that can be learned from the history of the discipline of medicine. We argue that as interest in historical studies of information systems grows, there are important historical lessons to be drawn from disciplines other than IS, with the medical discipline providing fertile ground. Of particular interest are the circumstances that surrounded the practice of the medical craft in the 1800's-circumstances...
作者：Johar, Monica; Mookerjee, Vijay; Sarkar, Sumit
作者单位：University of North Carolina; University of North Carolina Charlotte; University of Texas System; University of Texas Dallas
摘要：We study the problem of optimally choosing the composition of the offer set for firms engaging in web-based personalization. A firm can offer items or links that are targeted for immediate sales based on what is already known about a customer's profile. Alternatively, the firm can offer items directed at learning a customer's preferences. This, in turn, can help the firm make improved recommendations for the remainder of the engagement period with the customer. An important decision problem fa...
