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作者：Tan, Barney; Yi, Cheng; Chan, Hock C.
作者单位：University of Sydney; Tsinghua University; National University of Singapore
摘要：Early studies on Web design typically caution against the use of distracting website features in electronic commerce, such as animated banners, pop-ups, and floating advertisements, because they may cause annoyance for online consumers and disrupt information processing, leading to poorer purchase decisions. Yet, the recently uncovered deliberation-without-attention (D-W-A) effect suggests that distracting consumers from the decision-making process may improve their decision quality when there...
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作者：Ma, Dan; Seidmann, Abraham
作者单位：Singapore Management University; University of Rochester
摘要：Software as a Service (SaaS) delivers a bundle of applications and services through the Web. Its on-demand feature allows users to enjoy full scalability and to handle possible demand fluctuations at no risk. In recent years, SaaS has become an appealing alternative to purchasing, installing, and maintaining modifiable off-the-shelf (MOTS) software packages. We present a game-theoretical model to study the competitive dynamics between the SaaS provider, who charges a variable per-transaction f...
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作者：Gu, Zheyin (Jane); Tayi, Giri K.
作者单位：University of Connecticut; State University of New York (SUNY) System; University at Albany, SUNY
摘要：Advances in the digital economy have driven the trend among manufacturers, particularly those in the information technology (IT) industry, to offer products that consumers can self-customize to satisfy their idiosyncratic needs. This study examines firm strategies on offering such consumer-customizable products. Our analysis shows that a monopolistic firm obtains a greater profit from offering a consumer-customizable product than from offering a preconfigured standardized product only if consu...
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作者：Ding, Amy Wenxuan; Li, Shibo; Chatterjee, Patrali
作者单位：Indiana University System; IU Kelley School of Business; Indiana University Bloomington; Montclair State University
摘要：Many e-commerce websites struggle to turn visitors into real buyers. Understanding online users' real-time intent and dynamic shopping cart choices may have important implications in this realm. This study presents an individual-level, dynamic model with concurrent optimal page adaptation that learns users' real-time, unobserved intent from their online cart choices, then immediately performs optimal Web page adaptation to enhance the conversion of users into buyers. To suggest optimal strateg...
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作者：Sabnis, Gaurav; Grewal, Rajdeep
作者单位：Stevens Institute of Technology; University of North Carolina; University of North Carolina Chapel Hill
摘要：Academics and practitioners alike recognize that user-generated content (UGC), such as blog posts, help not only predict but also boost performance (e.g., sales). However, the role of competition in the UGC domain is not well understood. Building on extant research pertaining to the UGC-performance relationship, the authors document empirical evidence for a relationship between competitor UGC and focal firm performance. Data from a 30-week period describe the viewership of competing cable news...
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作者：Kourandi, Frago; Kraemer, Jan; Valletti, Tommaso
作者单位：Athens University of Economics & Business; University of Passau; Imperial College London
摘要：Net neutrality (NN) is believed to prevent the emergence of exclusive online content, which yields Internet fragmentation. We examine the relationship between NN regulation and Internet fragmentation in a game-theoretic model that considers the interplay between termination fees, exclusivity, and competition between two Internet service providers (ISPs) and between two content providers (CPs). An exclusivity arrangement between an ISP and a CP reduces the CP's exposure to some end users, but i...
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作者：Provost, Foster; Martens, David; Murray, Alan
作者单位：New York University; University of Antwerp
摘要：This paper focuses on finding the same and similar users based on location-visitation data in a mobile environment. We propose a new design that uses consumer-location data from mobile devices (smartphones, smart pads, laptops, etc.) to build a geosimilarity network among users. The geosimilarity network (GSN) could be used for a variety of analytics-driven applications, such as targeting advertisements to the same user on different devices or to users with similar tastes, and to improve onlin...
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作者：Hsu, Jack Shih-Chieh; Shih, Sheng-Pao; Hung, Yu Wen; Lowry, Paul Benjamin
作者单位：National Sun Yat Sen University; Tamkang University; City University of Hong Kong
摘要：Although most behavioral security studies focus on organizational in-role behaviors such as information security policy (ISP) compliance, the role of organizational extra-role behaviors-security behaviors that benefit organizations but are not specified in ISPs-has long been overlooked. This study examines (1) the consequences of organizational in-role and extra-role security behaviors on the effectiveness of ISPs and (2) the role of formal and social controls in enhancing in-role and extra-ro...
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作者：Tong, Yu; Tan, Sharon Swee-Lin; Teo, Hock-Hai
作者单位：City University of Hong Kong; National University of Singapore
摘要：When an enterprise system is introduced, system users often experience a performance dip as they struggle with the unfamiliar system. Appropriately managing this phase, which we term as the swift response phase (SRP), is vital given its prominent impact on the eventual success of the system. Yet, there is a glaring lack of studies that examine the SRP. Drawing on sensemaking theory and early postadoptive literature, this study seeks to propose a theory-driven model to understand how different ...
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作者：Ravindran, Kiron; Susarla, Anjana; Mani, Deepa; Gurbaxani, Vijay
作者单位：IE University; Michigan State University; Indian School of Business (ISB); University of California System; University of California Irvine
摘要：This paper presents new evidence on the role of embeddedness in predicting contract duration in the context of information technology outsourcing. Contract duration is a strategic decision that aligns interests of clients and vendors, providing the benefits of business continuity to clients and incentives to undertake relationship specific investments for vendors. Considering the salience of this phenomenon, there has been limited empirical scrutiny of how contract duration is awarded. We posi...
