作者：Lankton, Nancy K.; McKnight, D. Harrison; Wright, Ryan T.; Thatcher, Jason Bennett
作者单位：Marshall University; Michigan State University; Michigan State University's Broad College of Business; University of Massachusetts System; University of Massachusetts Amherst; Clemson University
摘要：Trust in technology is an emerging research domain that examines trust in the technology artifact instead of trust in people. Although previous research finds that trust in technology can predict important outcomes, little research has examined the effect of unmet trust in technology expectations on trusting intentions. Furthermore, both trust and expectation disconfirmation theories suggest that trust disconfirmation effects may be more complex than the linear expectation disconfirmation mode...
作者：Yin, Dezhi; Mitra, Sabyasachi; Zhang, Han
作者单位：University of Missouri System; University of Missouri Columbia; University System of Georgia; Georgia Institute of Technology
摘要：In the online word-of-mouth literature, research has consistently shown that negative reviews have a greater impact on product sales than positive reviews. Although this negativity effect is well documented at the product level, there is less consensus on whether negative or positive reviews are perceived to be more helpful by consumers. A limited number of studies document a higher perceived helpfulness for negative reviews under certain conditions, but accumulating empirical evidence suggest...
