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作者：Havakhor, Taha; Sabherwal, Rajiv; Steelman, Zachary R.; Sabherwal, Sanjiv
作者单位：Oklahoma State University System; Oklahoma State University - Stillwater; University of Arkansas System; University of Arkansas Fayetteville; University of Texas System; University of Texas Arlington
摘要：Recent studies on the business value of information technology (BVIT) investments have focused on understanding IT's impact on firm performance, either in the context of other organizational resources or in the light of contingency factors. This study extends the prior literature by integrating these two perspectives and examining the BVIT while simultaneously considering other organizational resources and one important contingency factor-environmental turbulence. We develop a contingent inter...
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作者：Kim, Youngsoo; Krishnan, Ramayya
作者单位：Texas Tech University System; Texas Tech University; Carnegie Mellon University
摘要：We aim to understand the attitudinal and behavior states of the online consumer-retailer relationship and its dynamics and, furthermore, to examine how consumers respond to price promotion as a function of the relationship. To do so, we build a hidden Markov model and estimate it with individual-level transaction data collected from a premier online retailer. Our quantification of transits across consumer-retailer relationship states provides unique insights. For example, price promotion can s...
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作者：Hao, Lin; Tan, Yong
作者单位：University of Notre Dame; University of Washington; University of Washington Seattle; Tsinghua University
摘要：We investigate a retailer's and a supplier's incentive to facilitate information disclosure, i.e., consumer learning of their true product valuation, under two popular supply chain contracts, i.e., the agency pricing model and the wholesale pricing model. Our results show that when a product has medium or high dispersion in its consumers' true valuation distribution and the degree of information disclosure before facilitation is moderate, two parties might have opposing interests as to more in...
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作者：Lee, Dokyun; Hosanagar, Kartik
作者单位：Carnegie Mellon University; University of Pennsylvania
摘要：We investigate the impact of collaborative filtering recommender algorithms (e.g., Amazon's Customers who bought this item also bought) commonly used in e-commerce on sales diversity. We use data from a randomized field experiment run on the website of a top retailer in North America across 82,290 products and 1,138,238 users. We report four main findings. First, we demonstrate and quantify across a wide range of product categories that the use of traditional collaborative filters (CFs) is ass...
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作者：Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; Oh, Wonseok
作者单位：New York University; Korea University; Nanyang Technological University; Korea Advanced Institute of Science & Technology (KAIST)
摘要：Despite the average daily commuting time of commuters increasing by the day, the way marketers can benefit from our commuting behaviors has not yet been examined. In collaboration with one of the largest global mobile telecom providers, this study investigates how contextual targeting with commuting impacts user redemptions of mobile coupons. The analysis is based on a rich field study in which 14,741 mobile coupons were sent to 9,928 public transit app users consisting of commuters and noncom...
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作者：Mousavi, Reza; Gu, Bin
作者单位：University of North Carolina; University of North Carolina Charlotte; Arizona State University; Arizona State University-Tempe
摘要：Social media has been found to be influential in a variety of contexts. From mobilizing the crowd in social movements to helping refugees settle into a new country, social media has had a significant impact. This study examines the role of social media in Congressional representation in a democratic political system. We intend to assess the impact of U. S. Representatives' Twitter adoption on their voting orientations in the U. S. Congress. In particular, we consider whether the adoption of Tw...
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作者：Qiu, Liangfei; Rui, Huaxia; Whinston, Andrew
作者单位：State University System of Florida; University of Florida; University of Rochester; University of Texas System; University of Texas Austin
摘要：The unprecedented growth of cellular traffic driven by the use of smartphones for web surfing, video streaming, and cloud-based services poses bandwidth challenges for cellular service providers. To manage the increasing data traffic, cellular service providers are experimenting with the use of third-party Wi-Fi hot spots to augment their cellular capacity. We develop an analytical framework to study the optimal procurement auction for Wi-Fi capacity. Such an auction design is complicated by t...
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作者：Kumar, Anuj; Mehra, Amit; Kumar, Subodha
作者单位：State University System of Florida; University of Florida; University of Texas System; University of Texas Dallas; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要：We utilize the event of store opening by a large apparel retailer and use customer-level data to estimate the effect of store presence on the online purchase behavior of its existing customers. We find that the retailer's store openings resulted in an increase in online purchases from such customers. Drawing on the theory of planned behavior and prospect theory, we propose two mechanisms to explain this complementary effect of store presence on online purchases by existing customers. These mec...
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作者：Xu, Jiao; Forman, Chris; Hu, Yu Jeffrey
作者单位：University of Wisconsin System; University of Wisconsin Madison; Cornell University; University System of Georgia; Georgia Institute of Technology
摘要：We study whether and under what conditions mobile Internet networks compete with traditional fixed-line Internet networks by examining how the quality of local fixed-line Internet service influences mobile Internet adoption and use. Empirical analysis shows that a 1 megabits per second (Mbps) increase in local fixed-line Internet speed leads to a 14.9% decline in the likelihood of purchasing a mobile data plan. However, we show there are substantial differences in the extent to which users vie...
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作者：Chan, Jason; Mojumder, Probal; Ghose, Anindya
作者单位：University of Minnesota System; University of Minnesota Twin Cities; New York University
摘要：The internet facilitates information flow between sex workers and buyers, making it easier to set up paid sexual transactions online. Despite the illegality of selling sexual services online, Section 230 of Communications Decency Act shields websites from liability for unlawful postings by third parties. Consequently, websites such as Craigslist have become a haven for prostitution-related ads. With prostitution-related sites still in operation, it is imperative to understand the link between ...
