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作者：Mousavi, Reza; Johar, Monica; Mookerjee, Vijay S.
作者单位：University of Virginia; University of North Carolina; University of North Carolina Charlotte; University of Texas System; University of Texas Dallas
摘要：In recent years, managing customer sentiment-particularly on social mediahas become crucial as more customers use social media to seek help from firms. Therefore, we strive to determine an optimal strategy to manage customer sentiment on social media sites such as Twitter. We also aim to identify factors and external events that can influence the effectiveness of customer care. To understand the antecedents of digital customer care, we model a diffusion process of customer sentiment over time....
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作者：Han, Yue; Lappas, Theodoros; Sabnis, Gaurav
作者单位：Le Moyne College; Stevens Institute of Technology
摘要：With the ubiquity of social media usage and influence, the phenomenon of virality-that is, large-scale diffusion and sharing of an online post-has received considerable scrutiny. Research on virality is of primarily two types. Content-based research focuses on how content characteristics influence virality, whereas creator-based research uses characteristics of the creator of the content to study virality. Through this research note, we aim to draw attention toward a relatively ignored set of ...
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作者：Langer, Nishtha; Gopal, Ram D.; Bapna, Ravi
作者单位：Rensselaer Polytechnic Institute; Southern University of Science & Technology; University of Minnesota System; University of Minnesota Twin Cities
摘要：The shaky ascent of women up the organizational ladder is a critical factor that may contribute to the lack of women in information technology (IT). In this study, we examine the effect of gender on the likelihood of employee promotions. We further examine whether women get an equal lift in promotion likelihood from performance improvements, work experience, and training as men. We analyze archival promotion data, as well as demographic, human capital, and administrative data for 7,004 employe...
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作者：Kokkodis, Marios; Lappas, Theodoros
作者单位：Boston College; Stevens Institute of Technology
摘要：We study a new source of bias in online review platforms that originates from the popularity difference between the traveling reviewer's hometown and destination (popularity-difference bias). In particular, we model popularity-difference bias as a function of two opposing forces: (1) the travelers' evaluation of performance and (2) the travelers' expectations. The net result of these two forces leads to two competing views regarding the nature of popularity-difference bias: the first view is p...
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作者：Liu, Dengpan; Kumar, Subodha; Mookerjee, Vijay S.
作者单位：Tsinghua University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; University of Texas System; University of Texas Dallas
摘要：We use a differential games framework to study two modes of dynamic advertising competition, namely flexible (or closed loop) and committed (or open loop), between two e-retailers that compete for traffic. In closed-loop competition, the advertising contract allows firms to adjust their advertising levels during the advertising campaign. However, in open-loop competition, the contract requires the firms to commit upfront to an advertising plan (however, not necessarily one that advertises at a...
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作者：Choi, Hana; Mela, Carl F.; Balseiro, Santiago R.; Leary, Adam
作者单位：University of Rochester; Duke University; Columbia University
摘要：This paper summarizes the display advertising literature, organizing the content by the agents in the display advertising ecosystem, and proposes new research directions. In doing so, we take an interdisciplinary view, drawing connections among diverse streams of theoretical and empirical research in information systems, marketing, economics, operations, and computer science. By providing an integrated view of the display advertising ecosystem, we hope to bring attention to the outstanding res...
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作者：Kumar, Subodha; Tan, Yinliang (Ricky); Wei, Lai
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; Tulane University; Shanghai Jiao Tong University
摘要：Digital advertisements offer a full spectrum of behavioral customization for timing and content capabilities. The existing research in display advertising has predominantly concentrated on the content of advertising; however, our focus is on optimizing the timing of display advertising. In practice, users are constantly adjusting their engagement with content as they process new information continuously. The recent development of emotional tracking and wearable technologies allows platforms to...
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作者：Krijestorac, Haris; Garg, Rajiv; Mahajan, Vijay
作者单位：University of Texas System; University of Texas Austin
摘要：To inform product release and distribution strategies, research has analyzed cross-market spillovers in new product adoption. However, models that examine these effects for digital and viral media are still evolving. Given resistance to advertising, firms often seek to promote their own viral content to boost brand awareness. However, a key shortcoming of virality is its ephemeral nature. To gain insight into sustaining virality, we develop a quasi-experimental approach that estimates the back...
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作者：Saldanha, Terence J. V.; Sahaym, Arvin; Mithas, Sunil; Andrade-Rojas, Mariana Giovanna; Kathuria, Abhishek; Lee, Hsiao-Hui
作者单位：University System of Georgia; University of Georgia; Washington State University; State University System of Florida; University of South Florida; Nanyang Technological University; Indian School of Business (ISB); National Chengchi University
摘要：Although the ability to produce exploratory innovations is important for firm performance, firms face difficulties in producing exploratory innovations because knowledge is often distributed across cultures and geographies. In this study, we examine whether information technology (IT) helps firms to overcome the liabilities of global operations particularly when it comes to creation of exploratory innovations. We argue that information technologies that promote social integration facilitate mo...
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作者：Pu, Jingchuan; Chen, Yuan; Qiu, Liangfei; Cheng, Hsing Kenneth
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park; Shanghai University of Finance & Economics; State University System of Florida; University of Florida
摘要：Many user-generated content websites are experimenting with disclosing users' identities to increase accountability for the generated content. However, the effects of identity disclosure on users' content-generation behaviors are not well examined. In this study, we address this critical issue by using a natural experiment-a large corporate online community chose to disclose users' identities in one section (the focal section) but not the other (the neighbor section). Our results show that in ...
