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作者:Kumar, Naveen; Qiu, Liangfei; Kumar, Subodha
作者单位:University of Oklahoma System; University of Oklahoma - Norman; State University System of Florida; University of Florida; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University
摘要:Firms of all sizes are joining the conversation on social media platforms and increasingly trademarking hashtags related to their products and brands. This added effort to protect intellectual property and its impact on social media engagement have not been investigated in the literature. In this study, we attempt to bridge this important gap in the literature by first examining the impact of trademarking a hashtag on a firm's social media audience engagement. By adopting multiple causal ident...
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作者:Liang, Chen; Hong, Yili; Chen, Pei-Yu; Shao, Benjamin B. M.
作者单位:University of Connecticut; University of Miami; Arizona State University; Arizona State University-Tempe
摘要:This paper provides a novel theoretical angle and robust empirical evidence demonstrating that the auction duration and item description length are two essential auction design parameters that can function as a screening mechanism for bidder quality on online service outsourcing platforms. These outsourcing platforms use buyer-determined reverse auctions to find providers of services (primarily IT services). Using data from a major online outsourcing platform that connects buyers with bidders,...
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作者:Adomavicius, Gediminas; Gupt, Alok; Yang, Mochen
作者单位:University of Minnesota System; University of Minnesota Twin Cities
摘要:Despite known advantages of combinatorial auctions, wide adoption of this allocation mechanism, especially in consumer-oriented marketplaces, is limited partially by the lack of effective bidder support information that can assist bidders tomake bidding decisions. In this paper, we study the bidder support problem for general multi-item multiunit (MIMU) combinatorial auctions, where multiple heterogeneous items are being auctioned and multiple homogeneous units are available for each item. Spe...
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作者:Truong, May; Gupt, Alok; Ketter, Wolfgang; van Heck, Eric
作者单位:IE University; University of Minnesota System; University of Minnesota Twin Cities; University of Cologne; Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC
摘要:Firms are increasingly adopting different sales channels to reach new potential buyers. Yet, extant research has mainly focused on business-to-customer (B2C) online and offline posted price channels. Business-to-business (B2B) multichannel and, especially, systems with multiple pricing mechanisms are largely underexplored. This paper investigates the strategic behaviors of B2B buyers in a unique system where an online posted price channel is incorporated into a Dutch auction market sequentiall...
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作者:Montanera, Daniel; Mishra, Abhay Nath; Raghu, T. S.
作者单位:Grand Valley State University; Iowa State University; Arizona State University; Arizona State University-Tempe
摘要:Healthcare entitlement programs in the United States represent a large and growing financial outlay for taxpayers. In the pursuit of operational efficiencies, program administrators often contract with private managed care organizations (MCOs) to procure insurance for beneficiaries. This, however, encourages MCOs to attract the healthiest beneficiaries and avoid the sickest, a phenomenon known as risk selection. This paper investigates whether risk selection can be mitigated with a mechanism w...
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作者:Tang, Yao; Guan, Xu
作者单位:Zhongnan University of Economics & Law; Huazhong University of Science & Technology
摘要:Motivated by the prosperity of the daily deal market, this paper investigates the interplay between a platform and sellers, wherein the platform selects a limited number of competing sellers from the seller pool to conduct daily deal campaigns under a certain organization format. We consider two prevalent seller organization formats in practice: one is the seller agglomeration strategy, under which the platformdoes not distinguish the sellers' type when selecting themfromthe seller pool, and t...
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作者:Bapna, Ravi; Day, Bob; Ketter, Wolf; Bichlerd, Martin
作者单位:University of Connecticut; University of Cologne; Technical University of Munich
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作者:Bakos, Yannis; Halaburda, Hanna
作者单位:New York University
摘要:We study the use of platform-specific tradable cryptographic tokens to solve the coordination problemthat is common in adopting newmarketplaces. We show that certain characteristics of platform-specific tokens-specifically, their tradability, the ability of the platform to commit both to accept and to require these tokens in the future, and the ability to commit to a price and/or quantity schedule-can help overcome the coordination problem and can support equilibria favorable to the new market...
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作者:Petryk, Mariia; Rivera, Michael; Bhattacharya, Siddharth; Qiu, Liangfei; Kumarb, Subodha
作者单位:George Mason University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; State University System of Florida; University of Florida
摘要:Firms and organizations are increasingly using real-time performance feedback mechanisms to evaluate employees, where any employee (rather than just the supervisor) can rate other employees. Hence, a need arises to better understand how network positions of employees in such a system impact their performance. Analyzing nearly 4,000 feedback instances from employees at five major organizations that use such a real-time performance feedback application called DevelapMe, we explore the effects of...
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作者:Huang, Ni; Burtch, Gordon; He, Yumei; Hong, Yili
作者单位:University of Miami; Boston University; Tulane University
摘要:Congestion is a common issue in digital platform markets, wherein users tend to focus their attention on a subset of popular peers. We examine this issue in the context of online dating, considering the potential efficacy of an informational intervention, namely, the disclosure of peers' recent demand. In doing so, we first note that the benefits of disclosing demand information are not altogether clear in this context, a priori, because dating platforms are distinct from other platforms in se...