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作者：Ho, Yi-Jen (Ian); Liu, Siyuan; Wang, Lei
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Pennsylvania State University; Pennsylvania State University - University Park
摘要：Gamification utilizes game-like features to engage participants, widely implemented in a variety of contexts. Such an IT-enabled engagement strategy serves as a marketing device to boost sales and customer loyalty. This study focuses on two significant game elements (i.e., badges and leaderboards) that promote consumer motivations and social comparisons. To qualify the impacts, we conduct a randomized field experiment at one of the largest shopping malls in Asia. In the experiment, we contrast...
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作者：Karanam, Subrahmanyam Aditya; Agarwal, Ashish; Barua, Anitesh
作者单位：National University of Singapore; University of Texas System; University of Texas Austin
摘要：With a large number of mobile apps on platforms such as iOS and Android, app developers face a significant challenge in generating market demand. Apps can incorporate social features to share information and create awareness. Wefocus on the impact of these features and their interplay with intrinsic features in the head, body, and tail of the demand distribution. Using a panel of version release notes from the iOS platform, we develop a novel hierarchical deep learning model to extract intrins...
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作者：Fink, Lior; Papismedov, Daniele
作者单位：Ben-Gurion University of the Negev
摘要：The presentation of online content is routinely adapted to the smaller screens of mobile devices by implementing an information architecture (IA) that hierarchically restructures the information being presented to users, in conjunction with layout and size adaptations. Despite the understanding that users of mobile devices are likely to experience lower usability and higher load without such adaptations, a recent trend is to offer these users the ability to opt out of content adaptation and re...
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作者：Susarl, Anjana; Gopal, Ram; Thatcher, Jason Bennett; Sarker, Suprateek
作者单位：Michigan State University; Michigan State University's Broad College of Business; University of Warwick; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; University of Virginia
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作者：Qiao, Dandan; Rui, Huaxia
作者单位：National University of Singapore; University of Rochester
摘要：Incentivized reviews have become increasingly prevalent on product review sites such as Amazon. Whereas outright fake reviews are clearly unacceptable and should be removed from review platforms, reviews by incentivized consumers with otherwise authentic product experiences fall into a gray area. On the one hand, many critics and researchers have warned of their harm by pointing out their biased ratings. On the other hand, these reviewsmight complement organic reviews with review text of highe...
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作者：Lotfi, Aslan; Jiang, Zhengrui; Lotfi, Ali; Jain, Dipak C.
作者单位：University of Richmond; Nanjing University; Western University (University of Western Ontario); China Europe International Business School
摘要：Accurately predicting the sales trajectory of a product in its life cycle is critically important for firms' medium- and long-term planning. Because classic product-diffusion models such as the Bass model consider only initial product purchases, they are ill-fitted for sales prediction for today's technology products with a shorter life cycle and frequent repeat purchases or subscription renewals. Despite the long tradition of product diffusion research, there exists no viable model option whe...
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作者：Al Balawi, Ramah; Hu, Yuheng; Qiu, Liangfei
作者单位：City University of New York (CUNY) System; Baruch College (CUNY); University of Illinois System; University of Illinois Chicago; University of Illinois Chicago Hospital; State University System of Florida; University of Florida
摘要：In this study, we investigate the effect of a brand crisis on the customer relationshipmanagement (CRM) efforts of brands on socialmedia. Despite the opportunities social media offers to brands to connect and engage with customers, it is still unclear how a brand crisis can change a brand's social CRM efforts. Social media platforms can amplify the negative consequences of a brand crisis. However, the unique and public nature of social media platforms can offer new means for brands to handle a...
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作者：Jin, Chen; Yang, Luyi; Hosanagar, Kartik
作者单位：National University of Singapore; University of California System; University of California Berkeley; University of Pennsylvania
摘要：Brushing-online merchants placing fake orders of their own products-has been a widespread phenomenon on major e-commerce platforms. One key reason why merchants brush is that it boosts their rankings in search results. Products with higher sales volume are more likely to rank higher. Additionally, rankings matter because consumers face search frictions and narrow their attention to only the few products that show up at the top. Thus, fake orders can affect consumer choice. We focus on this sea...
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作者：Baiyere, Abayomi; Grover, Varun; Lyytinen, Kalle J.; Woerner, Stephanie; Gupta, Alok
作者单位：Copenhagen Business School; Queens University - Canada; University of Arkansas System; University of Arkansas Fayetteville; University System of Ohio; Case Western Reserve University; Massachusetts Institute of Technology (MIT); University of Minnesota System; University of Minnesota Twin Cities
摘要：As of late, the use of digital as a qualifier to established research concepts is increasing. However, we have yet to clearly establish what makes a digital x concept distinct from an IT x concept when x stands for well-established concepts such as strategy, infrastructure, innovation, or transformation, among others. In this paper, we review the need for, and merit of, labeling focal concepts in our field as digital x in contrast to using the dominant, incumbent label of IT x. We position the...
