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作者：Chen, Gang; Xiao, Shuaiyong; Zhang, Chenghong; Zhao, Huimin
作者单位：Zhejiang University; Tongji University; Fudan University; University of Wisconsin System; University of Wisconsin Milwaukee
摘要：As artificial intelligence and digitalization technologies are flourishing real-time, online interaction-based commercial modes, exploiting customers' purchase intention implied in online interaction processes may foster huge business opportunities. In this study, we target the task of voice chat-based customer response prediction in an emerging online interaction-based commercial mode, the invite-online-and-experience-in-store mode. Prior research shows that satisfaction, which can be reveale...
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作者：Hur, Yun Young; Jin, Fujie; Li, Xitong; Cheng, Yuan; Hu, Yu Jeffrey
作者单位：George Mason University; Indiana University System; Indiana University Bloomington; IU Kelley School of Business; Hautes Etudes Commerciales (HEC) Paris; Tsinghua University; University System of Georgia; Georgia Institute of Technology
摘要：We examine how social influence interacts with other information sources to affect user behaviors in the context of medical crowdfunding. We conduct a large-scale randomized field experiment on a leading medical crowdfunding platform, showing friends' donation information to donors in the treatment group and not showing such information in the control group, and examine how the likelihood to donate differs. In addition, we conduct a survey on Amazon Mechanical Turk to evaluate the informationa...
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作者：Shi, Lanfei; Viswanathan, Siva
作者单位：University of Virginia; University System of Maryland; University of Maryland College Park
摘要：Online matching platforms lack common informational mechanisms such as ratings and reviews that serve to reduce information asymmetry in transactional platforms. The lack of verified information about participants further exacerbates issues of information asymmetry in such markets. This study focuses on a novel role of verification in such matching markets-its ability to serve as a credible signal for a user when such verification is made optional and visible to other users. In collaboration w...
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作者：Mousavi, Nasim; Adamopoulos, Panagiotis; Bockstedt, Jesse
作者单位：Emory University
摘要：In this paper, we explore the decoy effect in recommendation systems. Including a decoy item in a set of alternatives can influence the attractiveness of the other items by facilitating decision making. Prior research literature has indeed shown the decoy effect to be robust in traditional choice settings, with consistent reporting of an overall positive impact. Practitioners often use decoys to help drive demand for specific items. Recommendation systems too are increasingly being used to pre...
