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作者：Zhu, Wangsheng; Tang, Shaojie; Mookerjee, Vijay
作者单位：Hong Kong University of Science & Technology; State University of New York (SUNY) System; University at Buffalo, SUNY; University of Texas System; University of Texas Dallas
摘要：Large volumes of online impressions are sold daily via real-time auctions to deliver targeted advertisements to consumers. Advertisers use data to learn about user preferences and select the most appropriate ad for each user, which also helps them optimize their bids in an ad auction. Although ad exchanges may provide some user data to advertisers, they are usually limited, and advertisers often acquire data from various sources to improve targeting performance. The acquisition of such data ca...
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作者：Zhang, Xin; Cheng, Lihong; Yu, Yugang; Tan, Yong
作者单位：Chinese Academy of Sciences; University of Science & Technology of China, CAS; University of Washington; University of Washington Seattle
摘要：Data have become an important competitive asset, especially for online advertising platforms, leading to the emergence of a new data broker industry. Platforms can partner with data brokers to acquire external data to enhance their targeting capabilities, but this practice has stoked growing consumer privacy concerns. This study develops a gametheoretic model to examine the economic mechanism underlying the partnership between competing platforms and a data broker in a two-sided market. Intere...
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作者：Chung, Sunghun; Jung, Jaehwuen; Park, Jooyoung; Lee, Chul Ho; Ceran, Yasin
作者单位：George Washington University; Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; Peking University; Peking University Shenzhen Graduate School (PKU Shenzhen); Korea Advanced Institute of Science & Technology (KAIST); California State University System; San Jose State University
摘要：Digital advancements have revolutionized customer service by enabling customers to easily express dissatisfaction and request resolutions through online platforms. Customer complaint management platforms are especially unique in facilitating providercustomer interactions, but researchers overlook implications from service provider anonymity. In this article, two randomized field experiments are conducted to examine a customer complaint management platform to identify how disclosure of service ...
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作者：Aditya, Subrahmanyam; Agarwal, Ashish; Barua, Anitesh
作者单位：National University of Singapore; University of Texas System; University of Texas Austin
摘要：Firms strive to improve their products over time to compete effectively in the market. Typically, firms update their products by adding novel or differentiating features or by imitating competitors. With the ubiquity of social media, there is also the opportunity to obtain customer input on their preferred features for a product. In the case of mobile apps, user feedback in the form of reviews may include suggestions of novel features or those that are already present in competing apps but not...
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作者：Miller, Alex P.; Hosanagar, Kartik
作者单位：University of Southern California; University of Pennsylvania
摘要：In recent years, randomized experiments (or A/B tests) have become commonplace in many industrial settings as managers increasingly seek the aid of scientific rigor in their decision making. However, just as this practice has proliferated among firms, the problem of p-hacking-whereby experimenters adjust their sample size or try several statistical analyses until they find one that produces a statistically significant p-value-has emerged as a prevalent concern in the scientific community. Nota...
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作者：Guo, Tianjian; Bardhan, Indranil R.; Ding, Ying; Zhang, Shichang
作者单位：University of Texas System; University of Texas Austin; University of Texas System; University of Texas Austin; Harvard University
摘要：Intensive care units (ICUs) are critical for treating severe health conditions but represent significant hospital expenditures. Accurate prediction of ICU length of stay (LoS) can enhance hospital resource management, reduce readmissions, and improve patient care. In recent years, widespread adoption of electronic health records and advancements in artificial intelligence (AI) have facilitated accurate predictions of ICU LoS. However, there is a notable gap in the literature on explainable art...
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作者：Grover, Varun; Zhan, Xinhui; Sun, Heshan; Jiang, Dan (Claire)
作者单位：University of Arkansas System; University of Arkansas Fayetteville; University of Oklahoma System; University of Oklahoma - Norman
摘要：Traditionally thought of as uncomfortable bedfellows, consumer IT and fashion are becoming increasingly intertwined, which has given rise to a unique phenomenon termed consumer IT fashion-the collective enthusiasm in society for consumer technology. Nevertheless, it remains uncertain how IT fashion is perceived by individual consumers and subsequently influences consumer behavior. Our research aims to bridge this gap. By differentiating between societal-level and individual-level perceptions o...
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作者：Dietz, Johann; Spohrer, Kai; Hoehle, Hartmut
作者单位：University of Mannheim; Frankfurt School Finance & Management
摘要：Enterprise systems (ESs) can be important for the development and maintenance of professional role identities. Prior work shows that a new ES implementation can trigger significant identity work in individuals and groups if it alters their tasks or responsibilities. What has received less attention is that the introduction of a new ES may affect multiple, interdependent professional groups simultaneously, changing how these professional groups can or must interact based on the system propertie...
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作者：Bapna, Sofia; Burtch, Gordon
作者单位：University of Minnesota System; University of Minnesota Twin Cities; Boston University
摘要：Social ventures fundraising through crowdfunding compete for contributions. Thus, they often involve major donors to influence the contributions of smaller donors. We examine what type of major-donor contribution scheme is most likely to attract smaller donors, considering whether and to what degree male and female donors differ in their response to alternative major-donor contribution schemes that are commonly used in practice. In a field experiment, donors were randomly assigned to receive o...
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作者：Jiang, Dorothy Lianlian; Ye, Shun; Zhao, Liang; Gu, Bin
作者单位：University of Houston System; University of Houston; George Mason University; Hong Kong Baptist University; Boston University
摘要：Many online platforms have utilized information technology, such as artificial intelligence (AI), to reduce consumers' information search costs and facilitate their decision-making processes. Given the variety of online information, these technologies are often effective in reducing the search cost for only specific information types: a concept we refer to as search cost reduction for partial information. For rational consumers, this can lead to improved decision making. However, consumers do ...
