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作者：Loch, CH; Terwiesch, C
作者单位：INSEAD Business School; University of Pennsylvania
摘要：Business processes have become more simultaneous and collaborative in the recent past. In simultaneous processes, multiple parties must adapt to one another in real time as decisions evolve. For example, New Product Development (NPD) requires collaboration in the context of Concurrent Engineering, and Supply Chain Management (SCM) in the context of collaborative planning. In both cases, parties must modify decisions based on preliminary information, information that is not fully precise or sta...
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作者：Mullens, MA; Arif, M; Armacost, RL; Gawlik, TA; Hoekstra, RL
作者单位：State University System of Florida; University of Central Florida; State University System of Florida; University of Central Florida; Deloitte Touche Tohmatsu Limited
摘要：This paper describes a structured methodology for decomposing the conceptual design problem in order to facilitate the design process and result in improved conceptual designs that better satisfy the original customer requirements. The axiomatic decomposition for conceptual design method combines Alexander's network partitioning formulation of the design problem with Suh's Independence Axiom. The axiomatic decomposition method uses a cross-domain approach in a House of Quality context to estim...
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作者：Schmidt, GM; Druehl, CT
作者单位：Georgetown University; University System of Maryland; University of Maryland College Park
摘要：Diffusion theory has typically focused on how communication, internal or external to a social system, leads to adoptions and diffusion of an innovation. We develop a diffusion and substitution model based on a somewhat different perspective. In some cases, progressive improvements in product attributes and/or continual cost reduction seem to be a key driver of the diffusion process. For example, after introduction of the 5.25-inch disk drive, its capacity continually increased, and accordingly...
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作者：Ülkü, S; Toktay, LB; Yücesan, E
作者单位：Georgetown University; INSEAD Business School
摘要：Several firms are interested in manufacturing and selling new products based on a new process technology. Before manufacturing can begin, either these Original Equipment Manufacturers (OEMs), or a Contract Manufacturer (CM) needs to adopt the process technology, i.e., make a capacity investment in it. Due to market uncertainty, the timing of capacity investment is crucial. In such a setting, we investigate how the timing of process adoption, an important determinant of time-to-market, is impac...
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作者：Anderson, EG Jr; Joglekar, NR
作者单位：University of Texas System; University of Texas Austin; Boston University
摘要：Uncertainty in new product development (NPD) planning embraces market, creative, technological, and process dimensions to a much greater extent than in non-NPD project planning. Yet, NPD management is becoming increasingly decentralized, both within the firm and across the supply chain. Hence, planning for NPD uncertainty often results in path-dependent scenarios cutting across the strategic, tactical, and operational levels of planning. To coordinate this resulting complexity, we propose a st...
