作者：Yan, Lu (Lucy); Yan, Xiangbin; Tan, Yong; Sun, Sherry X.
作者单位：Indiana University System; Indiana University Bloomington; IU Kelley School of Business; University of Science & Technology Beijing; University of Washington; University of Washington Seattle; Seattle University
摘要：Despite our understanding that social media and online healthcare communities can help to eliminate health information asymmetry and improve patients' self-care engagement, we have yet to understand what happens when patients have access to others' health data and how patients' access to these shared experiences and opinions influence their health knowledge and perceived treatment outcome. In this study, we apply social information processing theory and incorporate (1) uncertainty of a treatme...
作者：Dong, James; Simsek, A. Serdar; Topaloglu, Huseyin
作者单位：Cornell University; University of Texas System; University of Texas Dallas
摘要：We consider pricing problems when customers choose under the Markov chain choice model. In this choice model, a customer arriving into the system is interested in a certain product with a certain probability. Depending on the price charged for this product, the customer decides whether to purchase the product. If the customer purchases the product, then she leaves the system. Otherwise, the customer transitions to another product or to the no purchase option with certain transition probabiliti...
