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作者：Keshanian, Kimia; Ramasubbu, Narayan; Dutta, Kaushik
作者单位：University of Tampa; Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; State University System of Florida; University of South Florida; State University System of Florida; University of South Florida
摘要：Brick-and-mortar retailers seek higher foot traffic in their stores to improve their sales opportunities. In this quest, location-based advertising on mobile devices has emerged as an important marketing tool for targeting potential customers. The design of such advertising campaigns is complex, and their effectiveness depends on the ability to collect and examine data that aids in targeting the right customers at the right time and place. We develop a campaign design framework that explicitly...
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作者：Li, Chengzhang; Lu, Mengshi
作者单位：Shanghai Jiao Tong University; Purdue University System; Purdue University; Shanghai Jiao Tong University
摘要：We study the problem of jointly optimizing the price and order quantity for a perishable product in a single selling period, also known as the pricing newsvendor problem, under demand ambiguity. Specifically, the demand is a function of the selling price and a random factor of which the distribution is unknown. We employ the minimax regret decision criterion to minimize the worst-case regret, where the regret is defined as the difference between the optimal profit that could be obtained with p...
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作者：Liu, Maoqi; Zheng, Li; Liu, Changchun; Zhang, Zhi-Hai
作者单位：Tsinghua University; National University of Singapore; Tsinghua University
摘要：We study the product design problem where a decision maker selects the features of a product from a set of feasible options. We focus on two widely studied objectives in this field, that is, the share of choice (SOC) and buyers' welfare (BW). The two objectives are vulnerable to different types of customer preference misspecification, that is, deviation from the nominal utility distribution and effects of outliers, respectively. We formulate a distributionally robust optimization (DRO) SOC max...
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作者：Lei, Dazhou; Hu, Hao; Geng, Dongyang; Zhang, Jianshen; Qi, Yongzhi; Liu, Sheng; Shen, Zuo-Jun Max
作者单位：Tsinghua University; University of Toronto; University of California System; University of California Berkeley; University of Hong Kong
摘要：New products are highly valued by manufacturers and retailers due to their vital role in revenue generation. Product life cycle (PLC) curves often vary by their shapes and are complicated by promotional activities that induce spiky and irregular behaviors. We collaborate with JD.com to develop a flexible PLC curve forecasting framework based on Bayesian functional regression that accounts for useful covariate information, including product attributes and promotion. The functional model treats ...
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作者：De Meyer, Arnoud; Ferdows, Kasra; Vereecke, Ann
作者单位：Singapore Management University; Georgetown University; Vlerick Business School; Ghent University
摘要：The path for elevating the role of manufacturing in the company strategy in the last few decades has been rather clear: Improve the basic production capabilities-typically quality, reliability, lead times, and cost efficiency of production processes. Leading Japanese companies, like Toyota, showed the way. But as many have heeded the advice and followed suit, this approach has become essentially a defensive strategy; you must do it not to fall behind. Has manufacturing lost its potential to cr...
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作者：Hotkar, Parshuram; Garg, Rajiv; Sussman, Kristen
作者单位：Indian School of Business (ISB); Emory University; Texas State University System; Texas State University San Marcos
摘要：Social media platforms like Facebook and Twitter have emerged as effective channels for advertising that enable consumer targeting based on demographics, interests, and user behavior. Social media marketers have utilized information spillover within these platforms to reach a larger customer base. This information spillover also exists across groups of users within the platform and enhances returns from social media advertising. Thus, this information spillover can be utilized to strategically...
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作者：Nalca, Arcan; Cai, Gangshu (George)
作者单位：Queens University - Canada; Santa Clara University; Santa Clara University
摘要：In practice, many retailers employ price-matching guarantees (PMGs), committing to meet the price of an identical product at a competitor's outlet. Despite the profound linkage between retailers and manufacturers, existing literature has predominantly explored retailers' PMGs without contemplating the influence of manufacturers' wholesale pricing strategies. Employing a supply chain model comprising one manufacturer and two retailers, we scrutinize the implications of wholesale pricing-uniform...
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作者：Tang, Christopher S.; Yoo, Onesun Steve; Zhan, Dongyuan
作者单位：University of California System; University of California Los Angeles; University of London; University College London
摘要：Consumers dread shopping during peak hours, and the Covid-19 pandemic has created additional safety concerns about overcrowding in addition to long waiting times. In view of consumer's congestion aversion, should competitive brick-and-mortar grocery stores charge higher prices during congested peak hours to smooth demand? To examine whether and when stores should adopt intraday time-based pricing under competition, we examine a 2-stage dynamic duopoly game. At the beginning of each stage, each...
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作者：Wu, Chenguang (Allen); Jin, Chen; Veeraraghavan, Senthil
作者单位：Hong Kong University of Science & Technology; National University of Singapore; University of Pennsylvania
摘要：We study the optimal design of a professional service in a mixed market of customers with heterogeneous skills and capabilities of using such service. Expert customers can avail of the service on their own, whereas amateur customers find it challenging to deploy the service and can only procure the service through an intermediary who resolves the technical issues. We develop a model that captures the essential trade-offs in such settings: heterogeneity in customer expertise, decentralization b...
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作者：Sharma, Luv; Goradia, Deepa
作者单位：University of South Carolina System; University of South Carolina Columbia; University System of Georgia; Georgia State University
摘要：Although past studies have found differences in clinical quality outcomes based on patients' insurance type, the extent of these discrepancies, the underlying mechanisms supporting this relationship, and factors that can moderate this effect have not yet been addressed. We seek to fill this gap by studying the relationship between insurance type and clinical quality outcomes using the level of care received, that is, treatment intensity, as a mediator. Using agency theory, we argue that underi...
