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作者：Rajavi, Koushyar; Golara, Sina; Modaresi, Sajad
作者单位：University System of Georgia; Georgia Institute of Technology; University System of Georgia; Georgia State University; University of North Carolina; University of North Carolina Chapel Hill; University of North Carolina School of Medicine
摘要：Past research in operations management and marketing on inventory levels and product variety has predominantly focused on their effects on brand performance indicators, such as sales and market share while overlooking the influence on consumers' perceptions of brands. Brand perceptions, encompassing reputation, quality, credibility, and emotional associations, go beyond typical revenue metrics and offer foresight into a brand's future performance. Hence, understanding the effects of inventory ...
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作者：Wang, Bo; Xie, Wei; Martagan, Tugce; Akcay, Alp; Ravenstein, Bram van
作者单位：Northeastern University; Eindhoven University of Technology
摘要：In biopharmaceutical manufacturing, fermentation processes play a critical role in productivity and profit. A fermentation process uses living cells with complex biological mechanisms, leading to high variability in the process outputs, namely, the protein and impurity levels. By building on the biological mechanisms of protein and impurity growth, we introduce a stochastic model to characterize the accumulation of the protein and impurity levels in the fermentation process. However, a common ...
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作者：Yao, Dai; Lu, Shijie; Chen, Xingyu
作者单位：Hong Kong Polytechnic University; University of Notre Dame; Shenzhen University
摘要：Live streaming has emerged as an innovative means for content providers (broadcasters) to monetize their content in real time under pay-what-you-want pricing. In a typical live stream, consumers (viewers) watch the content and decide whether and how much to tip the broadcaster in the form of virtual gifts that have been purchased with real money. Unlike offline contexts where payment is often nontransparent, both payment activities and sender identities are transparent or publicly observable i...
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作者：Divey, Shailesh J.; Hekimoglu, Mert Hakan; Ravichandran, T.
作者单位：University of Oregon; Rensselaer Polytechnic Institute
摘要：This paper investigates a risk-averse firm's investment strategy in real-time event-monitoring technologies coupled with dynamic disruption response decisions. The firm does not know how long the disruption will last, and the event-monitoring solutions provide the firm with a quicker update regarding the length of the disruption. When the firm receives an update, it has the flexibility to revise its initial response action. We model a two-stage stochastic program to study this problem where ri...
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作者：McKie, Erin C.; Chandrasekaran, Aravind; Venkataraman, Sriram
作者单位：University System of Ohio; Ohio State University; University of South Carolina System; University of South Carolina Columbia
摘要：Much of the responsibility for advancing the circular economy has been directed towards firms, yet many reuse opportunities can only be achieved through environmentally compliant, household-level recycling behaviors. In response, policymakers and recycling organizations are using a range of feedback mechanisms to promote household recycling that meets local quality standards. However, the effectiveness of these tactics remains unclear, and stakeholders are divided on the appropriateness of the...
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作者：Anderson, Edward G.; Chandrasekaran, Aravind
作者单位：University of Texas System; University of Texas Austin; University System of Ohio; Ohio State University
摘要：This research investigates how to sustain process improvement (PI) initiatives in healthcare. Despite the abundant knowledge on PI, we know very little on why and how PI sustains over time. This is particularly true in the context of heterogeneous frontline teams of physicians and nurses with different operational characteristics such as attrition rates, skill sets, training, and goals. Our study builds a model that simulates the mutual, dynamic interaction of these stakeholders with each othe...
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作者：Wang, Tong; Jin, Fujie; Hu, Yu Jeffrey; Feng, Lu; Cheng, Yuan
作者单位：Yale University; Indiana University System; IU Kelley School of Business; Indiana University Bloomington; Purdue University System; Purdue University; University of Electronic Science & Technology of China; Tsinghua University
摘要：Medical crowdfunding is a popular channel for people seeking financial assistance to cover their medical expenses, allowing them to collect donations from a large number of donors. However, a mismatch between the supply and demand of donations creates large heterogeneity in the fundraising outcomes across medical crowdfunding campaigns, and such uncertainty can impede the timely planning of treatment for patients. Providing early and accurate forecasts for medical crowdfunding performance can ...
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作者：Jo, Wooyong; Lewis, Michael
作者单位：Purdue University System; Purdue University; Emory University; Purdue University System; Purdue University
摘要：The sponsorship of sports or entertainment events is a long-established marketing promotion technique. The goals of sponsoring these events are to generate exposure and to transfer brand equity. A more assertive type of sponsored competition is when the competition is built around the products and brands of the sponsoring firm. The number of firms using sponsored product-based competitions (SPCs) is rising. Firms invest in these competitions to create content that highlights the capabilities o...
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作者：Bazerghi, Audrey; Van Mieghem, Jan A.
作者单位：Northwestern University
摘要：Durable goods customers expect long-term availability of spare parts to maintain their product. This puts a strain on supply chains. Part suppliers want to obsolete older generations of parts with declining demand and reassign resources to new, growing generations. Meanwhile, durable goods manufacturers that purchase and sell spare parts to customers want suppliers to keep producing old parts. When suppliers offer a last time buy opportunity for legacy parts in anticipation of their retirement...
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作者：Guo, Chenhui; Zhang, Bin; Chen, Xi; Goes, Paulo
作者单位：Michigan State University; Michigan State University's Broad College of Business; Texas A&M University System; Texas A&M University College Station; Mays Business School; Zhejiang University; Tulane University
摘要：The introduction of super app, a mobile application with comprehensive e-commerce and social media functions, creates a new retailing platform that enables customers to pay to businesses directly. The convenience of mobile payment, the richness of product information, and the easiness of online customer service may induce more demand. This study aims to quantify the effect of adopting a super app as a new platform on the sales revenue of multiple existing platforms. Using transaction data from...
