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作者：Wang, Jie; Ma, Lijun; Xue, Weili; Kuo, Yong-Hong
作者单位：University of Hong Kong; Shenzhen University; Shenzhen University; Southeast University - China; University of Hong Kong
摘要：Self-service technologies (SSTs) have been widely adopted in industries that require the delivery of physical products by services, in which consumers evaluate a product for both the product value and the service value. A typical service delivery system usually involves sales agents and/or self-service technologies, for example, online services and kiosks, to serve consumers by a coproduction process. In other words, both the sales agent (or self-service machine) and the consumer should exert ...
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作者：Igarashi, Mirai; Zhang, Kunpeng; Kannan, P. K.; Terui, Nobuhiko
作者单位：University of Osaka; University System of Maryland; University of Maryland College Park; University System of Maryland; University of Maryland College Park; Tokyo University of Science
摘要：Social media users generate a variety of content that can potentially influence their followers' behaviors and preferences. However, most user-generated content, such as text and images, is unstructured, making it difficult to analyze how individuals impact the creation of such data as existing models primarily focus on the numerical aspects of behavioral data. In this article, we propose a method to identify influential users who significantly affect others' interest in content topics, with a...
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作者：Shalpegin, Timofey; Kumar, Ajay; Browning, Tyson R.
作者单位：University of Auckland; emlyon business school; Texas Christian University
摘要：Economic sanctions and consumer boycotts are common tools to punish organizations for undesirable behavior and attempt to coerce them to change their actions. However, these tools occasionally spill over beyond the intended recipients and affect guiltless supply chain members, jeopardizing the principles of diversity, equity, and inclusion in supply chains. This study identifies four channels through which sanctions and boycotts propagate through supply chains. In particular, supply chain memb...
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作者：Arya, Anil; Ramanan, Ram N., V
作者单位：University System of Ohio; Ohio State University; Indian School of Business (ISB)
摘要：This article examines how the composition of managerial teams influences the information and competitive landscapes in which firms operate. Specifically, the impact of teams depends on the task environment under which they operate and the extent of competition the firm faces in the product markets. Under a substitute task environment, team heterogeneity better facilitates firm learning, whereas, under a complementary task environment, team homogeneity enhances learning. However, more learning ...
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作者：Liu, Fang; Sainathan, Arvind
作者单位：Durham University
摘要：Maximizing profit and minimizing waste (leftover inventory) can be two conflicting objectives during clearance sales. B x G y policies (buy x units at full price and get y units free) are popular promotion policies for achieving these objectives. We consider four scenarios depending on whether customers are homogeneous/heterogeneous in their valuations and whether the retailer's objective is to maximize profit/minimize waste. In each scenario, we characterize the structure of the optimal promo...
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作者：Tong, Siliang; Zhang, Yingjie; Burtch, Gordon; Lin, Zhijie
作者单位：Nanyang Technological University; Peking University; Boston University; Tsinghua University
摘要：Recent advancements in communication and social technologies have resulted in the growth of peer-to-peer (P2P) marketplaces, such as Xianyu and Poshmark. Individual sellers in these markets, most of whom are unbranded and lack credibility, often face immense challenges in building trust to facilitate P2P transactions. We consider the potential of sellers' use of social media to establish trust and drive sales. Specifically, we address whether social media use benefits the sales performance of ...
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作者：Zhang, Guowei; Zhu, Ning; Jia, Ning; Zhao, Long; He, Qiao-Chu
作者单位：Dalian University of Technology; Chinese Academy of Sciences; University of Science & Technology of China, CAS; Tianjin University; National University of Singapore; Southern University of Science & Technology
摘要：While mobility-as-a-service platforms have revolutionized urban transportation and fundamentally transformed travelers' experience and engagement, they encounter a significant challenge in maintaining a temporal and spatial balance between supply and demand, particularly with the inclusion of crowd-sourced freelance drivers. In this study, we propose a hybrid supply-side management problem that accounts for heterogeneous revenue dependent on surge pricing, where surge pricing not only determin...
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作者：Starr, Martin K.
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作者：Wang, Peng; Zhang, Haozhao; Zhang, Zhe (James)
作者单位：Northwestern Polytechnical University; The Chinese University of Hong Kong, Shenzhen; University of Texas System; University of Texas Dallas
摘要：This study examines a ridesharing platform's choice among two quality-dependent compensation schemes for drivers when the market is oversupplied, that is, there are more drivers than riders at a given time. We examine an information asymmetric context in which drivers (high and low cost) have different costs to improve service quality, which is private information. The platform designs a menu of contracts for drivers to reveal their type. In the assigning-differentiation compensation scheme, t...
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作者：Liu, Lei; Wang, Yingfei; Fang, Zhen; Wu, Shaohui
作者单位：Central University of Finance & Economics; University of Washington; University of Washington Seattle; Fudan University; Harbin Institute of Technology
摘要：Social media marketing has been relentlessly developed and integrated into firm operations. On social media platforms, firms rely on a combination of verbal and visual elements to communicate with consumers and attract their attention. The present research investigates how the semantic relationship between text and image information affects consumer engagement (forwards and comments). Leveraging a large-scale dataset of firm-generated messages, we use deep learning, large language models, and ...
