作者：ELIASHBERG, J; STEINBERG, R
作者单位：AT&T; Nokia Corporation; Nokia Bell Labs
摘要：We model joint production-marketing strategies for two firms with asymmetric production cost structures in competition. The first firm, called the Production-smoother, faces a convex production cost and a linear inventory holding cost. The second firm, called the Order-taker, faces a linear production cost and holds no inventory. Each firm is assumed to vary continuously over time both its production rate and its price in view of an unstable surge pattern of demand. The underlying theoretical ...
作者：OVIATT, BM; BAUERSCHMIDT, AD
作者单位：University of South Carolina System; University of South Carolina Columbia
摘要：Bowman (1980) found an unexpected and paradoxical negative relationship between risk and return in many firms, and, for about a decade, various researchers have attempted to explain the paradox. This article summarizes some of those explanations, and shows that industry conditions and business strategies are likely to influence both risk and return. The relationships are depicted in a simultaneous model where business return, risk, and debt are endogenously determined. The model is tested with...
