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作者:Hui, KL
作者单位:National University of Singapore
摘要:Prior research suggests that brand may influence consumer preference for differentiated products. However, the extant literature does not measure how brand value affects product similarity and consumer choice. This paper examines demand response to the proliferation of personal computers (PCs). Using both the central processing unit (CPU) and brand as segmentation variables, I construct a two-level nested generalized extreme value (GEV) discrete choice model to estimate the brand values and pr...
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作者:Daniels, RL; Mazzola, JB; Shi, DL
作者单位:University System of Georgia; University of Georgia; Georgetown University; International Business Machines (IBM); IBM USA
摘要:Resource flexibility refers to the ability to dynamically reallocate units of resource from one stage of a production process to another in response to shifting bottlenecks. Recent research has demonstrated that substantial improvements in operational performance can be realized in both serial- and parallel-machine production environments through the effective utilization of resource flexibility. In these contexts the resource was assumed to exhibit complete flexibility This research explores ...
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作者:Draganska, M; Jain, D
作者单位:Stanford University; Northwestern University
摘要:This paper develops a new likelihood-based method for the simultaneous estimation of structural demand-and-supply models for markets with differentiated products. We specify an individual-level discrete-choice model of demand and derive the supply side assuming manufacturers compete in prices. The proposed estimation method considers price endogeneity through simultaneous estimation of demand and supply, allows for consumer heterogeneity; and incorporates a pricing rule consistent with economi...
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作者:Dong, LX; Rudi, N
作者单位:Washington University (WUSTL); University of Rochester
摘要:This paper studies how transshipments affect manufacturers and retailers, considering both exogenous and endogenous wholesale prices., For a distribution system where a single manufacturer sells to multiple identical-cost retailers, we consider both the manufacturer being a price taker and the manufacturer being a price setter in a single-period setup under multivariate normal demand distribution. In the case of the manufacturer being a price taker, we provide several analytical results regard...
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作者:Zhu, K
作者单位:University of California System; University of California Irvine
摘要:he abundance of transaction data available on the Internet tends to make information more transparent in electronic marketplaces. In such a transparent environment, it becomes easier for suppliers to obtain information that may allow them to infer their rivals' costs. Is this good news or bad news? In this study, we focus on the informational effects of business-to-business (B2B) exchanges, and explore firms' incentives to join a B2B exchange that provides an online platform for information tr...
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作者:Balakrishnan, A; Pangburn, MS; Stavrulaki, E
作者单位:University of Texas System; University of Texas Austin; University of Oregon; Bentley University
摘要:In some retail contexts, stocking large quantities of inventory may not only improve service levels, but can also stimulate demand. For products having demand rates that increase with inventory levels, we analyze the effect of stocking decisions on firm profitability to develop managerial insights regarding the structure of the optimal inventory policy, and to understand how this policy differs from traditional approaches. When inventories stimulate demand, iteratively applying the standard ec...
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作者:Smith, JE; Von Winterfeldt, D
作者单位:Duke University; University of Southern California
摘要:As part of the 50th anniversary of Management Science, the journal is publishing articles that reflect on the past, present, and future of the various subfields the journal represents. In this article, we consider decision analysis research as it has appeared in Management Science. After reviewing the foundations of decision analysis and the history of the journal's decision analysis department, we review a number of key developments in decision analysis research that have appeared in Manageme...
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作者:Srinivasan, S; Pauwels, K; Hanssens, DM; Dekimpe, MG
作者单位:University of California System; University of California Riverside; Dartmouth College; Erasmus University Rotterdam - Excl Erasmus MC; Erasmus University Rotterdam; Universite Catholique Louvain
摘要:Do price promotions generate additional revenue and for whom? Which brand, category, and market conditions influence promotional benefits and their allocation across manufacturers and retailers? To answer these questions, we conduct a large-scale econometric investigation of the effects of price promotions on manufacturer revenues, retailer revenues, and total profits (margins). A first major finding is that a price promotion typically does not have permanent monetary effects for either party....