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作者：Jones, Daniel; Linardi, Sera
作者单位：University of South Carolina System; University of South Carolina Columbia; Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh
摘要：An extensive literature on reputation signaling in prosocial settings has focused on an intrinsic desire for positive reputation. In this paper, we provide experimental evidence that some individuals are averse to both positive and negative reputation and will therefore respond to visibility by signaling that they are an '' average altruism type '' relative to their audience. We formalize our hypotheses about '' wallflower '' behavior in a theoretical model. Our experimental results show that ...
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作者：Luo, Xueming; Andrews, Michelle; Fang, Zheng; Phang, Chee Wei
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); Temple University; Sichuan University; Fudan University
摘要：Mobile technologies enable marketers to target consumers by time and location. This study builds on a large-scale randomized experiment of short message service (SMS) texts sent to 12,265 mobile users. We draw on contextual marketing theory to hypothesize how different combinations of mobile targeting determine consumer responses to mobile promotions. We identify that temporal targeting and geographical targeting individually increase sales purchases. Surprisingly, the sales effects of employi...
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作者：Dutt, Nilanjana; King, Andrew A.
作者单位：Bocconi University; Dartmouth College
摘要：M any scholars have argued that systems for treating waste impede organizations from preventing waste in the first place. They theorize that end-of-pipe (EOP) treatment diminishes the incentive to avoid creating waste in the production process and obscures the information necessary to devise prevention techniques. This prediction has been widely accepted, influencing both policy and practice, despite both a lack of supporting empirical evidence and the existence of a counterprediction. In this...
