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作者：Weingarten, Evan; Bhatia, Sudeep; Mellers, Barbara
作者单位：University of California System; University of California San Diego; University of Pennsylvania
摘要：It is well known that goals serve as reference points, and their influence on pleasure can be understood with prospect theory's value function. We examine how people feel about their progress on two goals (i.e., academics and fitness). What happens when they achieve one goal but fail to reach another? In four studies, we test the assumptions needed to explain hedonic reactions to progress along two goals. Loss aversion and diminishing sensitivity hold on each variable separately. However, we f...
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作者：Gao, George P.; Lu, Xiaomeng; Song, Zhaogang
作者单位：Shanghai Jiao Tong University; Johns Hopkins University
摘要：We show that the beta with respect to an index of global ex ante tail risk concerns (GRIX), which we construct using out-of-the-money options on multiple global assets, negatively drives cross-sectional return variations across asset classes, including international equity indices, foreign currencies, and government bond futures. The pricing power of GRIX becomes stronger when more asset-class-level tail risk concerns are incorporated in the index construction. GRIX also dominates asset-class-...
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作者：Cohen, Maxime C.; Keller, Philipp W.; Mirrokni, Vahab; Zadimoghaddam, Morteza
作者单位：New York University; Facebook Inc; Alphabet Inc.; Google Incorporated
摘要：This paper considers a traditional problem of resource allocation: scheduling jobs on machines. One such recent application is cloud computing; jobs arrive in an online fashion with capacity requirements and need to be immediately scheduled on physical machines in data centers. It is often observed that the requested capacities are not fully utilized, hence offering an opportunity to employ an overcommitment policy, that is, selling resources beyond capacity. Setting the right overcommitment l...
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作者：Samek, Anya
作者单位：University of Southern California; University of Southern California
摘要：The gender difference in competitiveness has been cited as an important factor driving the gender gap in labor market outcomes. Using a field experiment with more than 35,000 university students, I explore the impact of compensation scheme on willingness to apply for a job. I find that competitive compensation schemes that depend on relative performance disproportionately deter women from applying. I do not find the same deterrence effect under a compensation scheme in which students face unce...
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作者：Liu, Peggy J.; Haws, Kelly L.; Scherr, Karen; Redden, Joseph P.; Bettman, James R.; Fitzsimons, Gavan J.
作者单位：Pennsylvania Commonwealth System of Higher Education (PCSHE); University of Pittsburgh; Vanderbilt University; Duke University; University of Minnesota System; University of Minnesota Twin Cities; Duke University
摘要：Healthy eating goals influence many consumer choices, such that evaluating the healthiness of food portions is important. Given that both the type and quantity of food jointly contribute to weight and overall health, evaluations of a food portion's healthiness ought to consider both type and quantity. However, existing literature tends to examine food type and food quantity separately. Across seven studies, we show that consumers treat type as a primary dimension and quantity as a secondary di...
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作者：Rishika, Rishika; Ramaprasad, Jui
作者单位：North Carolina State University; McGill University
摘要：For a social media community to thrive and grow, it is critical that users of the site interact with each other and contribute content to the site. We study the role of social ties in motivating user preference expression, a form of user content contribution, in an online social media community. We examine the role of three types of ties, reciprocated, follower, and followee ties, and assess whether the structural and relational properties of a user's social network moderate the social influen...
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作者：Joo, Mingyu; Thompson, Michael L.; Allenby, Greg M.
作者单位：University of California System; University of California Riverside; Procter & Gamble; University System of Ohio; Ohio State University
摘要：The identification of optimal product and package designs is challenged when attributes and their levels interact. Firms recognize this by testing trial products and designs prior to launch, during which the effects of interactions are revealed. A difficulty in conducting analysis for product design is dealing with the high dimensionality of the design space and the selection of promising product configurations for testing. We propose an experimental criterion for efficiently testing product p...
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作者：Harford, Jarrad; Schonlau, Robert; Stanfield, Jared
作者单位：University of Washington; University of Washington Seattle; University System of Ohio; Miami University; University of New South Wales Sydney
摘要：The economic links between firms created by customer and supplier relationships are critical determinants of those firms' values and actions. We demonstrate that significant trade relationships and indirect economic links incrementally explain which firms are more likely to be involved in acquisitions, which pairs of firms are more likely to merge, and which mergers will have the greatest impact, both on value and in motivating follow-on mergers by rivals. Firms with major trade relationships ...
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作者：Lambrecht, Anja; Tucker, Catherine
作者单位：University of London; London Business School; Massachusetts Institute of Technology (MIT)
摘要：We explore data from a field test of how an algorithm delivered ads promoting job opportunities in the science, technology, engineering and math fields. This ad was explicitly intended to be gender neutral in its delivery. Empirically, however, fewer women saw the ad than men. This happened because younger women are a prized demographic and are more expensive to show ads to. An algorithm that simply optimizes cost-effectiveness in ad delivery will deliver ads that were intended to be gender ne...
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作者：Belo, Rodrigo; Ferreira, Pedro; de Matos, Miguel Godinho; Reis, Filipa
作者单位：Erasmus University Rotterdam; Erasmus University Rotterdam - Excl Erasmus MC; Carnegie Mellon University; Carnegie Mellon University; Universidade Catolica Portuguesa
摘要：In this paper we study the impact of time shifting on TV consumption and ad viewership. We analyze the results of a field experiment in which a random sample of triple-play households were given a set of premium TV channels broadcasting popular movies and TV shows without commercial breaks. A random subset of these households were given access to these channels with time shifting (automated cloud recording for later viewing or rewinding of broadcasted programs), while the remainder were not. T...
